Why is so much expected of soft power these days Essay

Why is so much expected of soft bureau these old age - Essay Example unsaid power, which is characterized as coercive in nature, is usually measured by virtue of a states military strength.3 aphonic power was once the only matrix by which a states power was measured. Nowadays, changes particularly with interdependence among the global community, information technologies and the rise of non-state and non-military actors such(prenominal) as corporations and non-governmental organizations have given expression to a more significant source of power soft power.4 This research study analyzes the rise of soft power today and discusses why so much is expected of soft power these days. This publisher is therefore divided into two main parts. The first part of this paper analyzes the theory of soft power and the second part of this paper, analyzes the rise of soft power and identifies why so much is expected of soft power these days. The scheme of nuts Power Joseph Nye, a diplomat and sch olar of the 1980s, introduced the theory of soft power.5 Nye (2003) described soft power as ..the ability to get what you want by attracting and persuading others to adopt your goals. It differs from hard power, the ability to use the carrots and sticks of economic and military might to make other follow your will.6 Soft power is more about development credible claims and less about propaganda.7 Nye explains how credible claims amount to soft power. It comes from the states cultural, political and policies appeal. When a states policies are viewed as decriminalise the states soft power is exemplified.8 Although the US has used and continues to use the military in its state of war against terrorist act, it has also used and continues to use soft power.9 Soft power in the US counterterrorism strategies include enhanced collection and sharing of intelligence, cooperation with other states and methods for cutting off financing for terrorists activities. The US has also described its war against international terrorism as a war that uses the USs influence, working together with its allies in an attempt to perpetuate the idea that terrorism is unlawful and is the kind of conduct that no legitimate state would tolerate or aid.10 The US has also pledge to lend assistance and support to subside and modern government particularly in Muslim states as a means of ensuring that the conditions and ideologies that promote terrorism do not find fertile ground in any nation.11 The USs counterterrorism strategy also involves reducing or removing the root causes of terrorism by influencing other states to target those areas under attack(predicate) to terrorists influences. The USs specifically states its intention to use soft power in the war against terrorism by stating that it intends to use Effective public treat to promote the free flow of information and ideas to kindly the hopes and aspirations of freedom of those in societies ruled by the sponsors of global terrori sm.12 Thus the US counterterrorism policies are not accommodate toward forcing change and cooperation. The US Counterterrorism policies are aimed at influencing and persuading a change in behaviour and thinking as a means of helping the US execute its goal of eradicating the threat of terrorism. Aside from the wars in Iraq and Afghanistan, the US counterterrorism strategies can be exalted from hard power as it is not coercive in nature. Hard power would have been demonstrated by the conscious use of economic and military power as a means of influencing the decisions and options of the enemy. Hard power is distinguished from soft power in significant ways. Hard power contemplates coercive techniques that can either be actual or symbolic. Soft power fosters system via policies and other forms of conduct that make