The House of Tata Term Paper Example | Topics and Well Written Essays - 1500 words

The House of Tata - Term Paper Example guardianship this in mind, it was obvious for Tata to take certain peeled initiatives much(prenominal) as promoting Tata brand collectively for every last(predicate) group companies find a strong recrudescener for joint ventures groom materialisation leaders in-house and so on. Creating a unified brand by Tata Sons is certainly a strategic move with long-term ramifications. It is adjust that Tata name itself is a guarantee of quality among Indian consumers but in a free food market regime, Tata group of companies will have to compete with formidable international brands in several segments of the businesses that include automobiles, chemicals, interior(prenominal) appliance business, and many more. Promoting Tata brand will consolidate brand equity not only in the national but also international market too. It is true that certain companies in the Tata fold such as Indian Hotels does not use Tata name because Taj Group of Hotels (the way it is known as) has itself become a name to reckon with in the hotel business in India however, while raising money from abroad, the Indian Hotel did put to work Tata name while conveying to international community and that itself is a proof that Tata is a brand that separately group company would always like to identify with at some point of time. The cost that all(prenominal) company will have to pay to Holding company, Tata Sons, is certainly a fraction of the benefits that they will issue forth nationally and internationally in the long run. This is a much required initiative on part of Tata Sons unifying all the companies with a common brand. Similarly, divesting a 20 percent stake in Tata Industries express mail to the Jardine Matheson of Hong Kong is another bold and strategic move. With the economic liberalization, Tata k rude(a) that retailing and distribution, financial services businesses in India would grow at a rapid tread and they would need a partner that posse ssed not only complete experience in such businesses but also ready to invest substantial sums in new ventures. Jardine group of Hong Kong was certainly a perfect choice as a partner for many new ventures that Tata Industries was contemplating to embark on with the long term view of strengthening the corporate portfolio. While India moved decisively to a free market economy, the bountiful of opportunities emerged for large houses. The house of Tata was no exception to it. Ratan Tata was vigorous to realize that they would need a plenty of young talents if they needed to grow at fast pace taking advantage of the numerous opportunities that were lurking ahead. Keeping this perspective in mind, Ratan Tata launched Tata Administrative Services (TAS). The furbish up purpose was to groom future leaders hiring them young rather than recruiting people tainted with outside conclusion, it was a much better foresight to train and nurture young talents in-house. TAS was designed such that y oung focussing graduate would gain exposure to three different industries through planned job gyration within the Tata companies (Khanna, Palepu and Wu, 8). The program was designed to foster leadership, teamwork and group values (Khanna, Palepu and Wu, 8). This way, not only young management recruits will be nurtured with required management skills but also be groomed with proper leadership qualities imbibing the spirit of Tata culture at a fairly young age. After all, Tatas have been hugely common in India because of their good quality products and ethical business practices for last several decades and that spirit must quell in