The 4As Essay Example | Topics and Well Written Essays - 750 words

The 4As - Essay Example4As always attempts to change the agency line of credit. With 750 members and 1250 branch offices, approximately 80% of 4As members are placed in all national advertising agencies. Virtually all of the huge multinational agencies are members of the 4As. While at the same time, on with addressing the expectations of shareholders and stakeholders, the organization fulfills its Corporate Social duty (CSR) as well. The association represents advertising agency business to public service work of the Advertising Council, Inc. and Spencer, AAAA educational Foundation which offers allowances and fellowship to graduate multicultural learners studying advertising at college or graduate school levels. It also runs a group insurance and group pension/profit sharing plan for the return of employees in agencies. 4As has its individual composition of constitution, mission statement, by-laws and standards of practice approved by the Board of Directors along with membersh ip together (American Association of Advertising Agencies, 2013). Mission and Purpose of 4As The mission of 4As is to improve and to strengthen the advertising agency business in the United States by counselling members on operations and management by offering collective experience of the many to each. It strives to establish high creativity and business standards by attracting quality workforce to the business. Considering itself as a management oriented agency, the association is focused on providing leadership, support and assistance to the advertising community in serious areas such as compensation, agency operation, endowment management, business development, government policy and technology. The organization divides its purpose in short-term and long-term bases. Short-term intent includes endorsing friendly relations within the entire associated agencies and maintaining as well as preserving honesty along with fairness. Moreover, works with the government and consumers on ma tters which affect advertising is also a key short-term culture. Long-term goal includes fostering social responsibility of advertising and merchandising, and fostering scientific research along with innovation to continually improve advertising. Moreover, to provide their members with unlimited entrance fee to their full time team of information specialist, which helps a node to meet all the secondary research needs, such as industry statics, creative work, and demographic data, authentic research, surveys and white papers, comes under their prime purpose (American Association of Advertising Agencies, 2013 SlideShare Inc, 2013). Services Offered by 4As 4As provides insurance and pension/profit sharing plan for the welfare of their associates in agencies. The agency is mainly involve in planning, producing, creating advertisement and performing research along with selecting media. The 4As runs its own research de discussion sectionments. Consulting and advisory run on a variet y of management related topics, training and professional development programmes and research services, including access to specialists and numerous databases are a few more services offered by 4As. 4As devotes a part of its time and energy in facilitating government on matters that have an impact on advertising and marketing communication industry. It has committed a substantial effort in creating responsible practices in two life-sustaining areas, food and beverage related advertising to the children along