Max Steel advert Essay Example

Max Steel advert Essay The focus in both adverts stays sharp throughout usually. In the Nancy advert when the doll is shown with the girls face the camera slowly focuses out to give the girls face a more beautiful complexion with blemish free skin. This could possibly make the child think thats what they will look like if they possess this product. Since the boys advert seems to have more of a narrative towards it the dialogue is slightly different in comparison with the girls advert. As in the boys advert the dialogue is presented by a deep gruff male voice and reads out a type of story towards the child which repeatedly puts out the products name towards the audience (possibly so the child remembers the name of the toy and tells their parents who are the more likely party to purchase the product). In girls adverts the dialogue does not really tell us a story rather than it gives the idea that this is a how young girl should act. It is presented in a very typical feminine voice, sometimes to the backing of a quiet thumping beat. We will write a custom essay sample on Max Steel advert specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Max Steel advert specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Max Steel advert specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The sound effects in the girls advert are diegetic and not many that are shown are non-diegetic for example the sound track or voice over. Some of the sounds included in the girls advert are related to the product for example, the school bell and children laughing. This gives the toy a more realistic feel to it. An opposite to this is in the boys advert, the sounds are still diegetic but are much more emphasised and action packed, for example in the Max Steel advert the sounds used are explosions and missiles been fired. A similarity between the two is that they both have background music but the difference in the two is that the Nancy advert has a more piano effect giving a form of femininity whilst the boys advert is more forte and giving a faster pace effect that people relate to masculinity. The lighting in Max Steel is a three point lighting in a fill light to knock out the shadows, possibly so that the audience isnt distracted by the shadows which could be quite distracting as the product is constantly moving in the advert. This would be a downfall, as the audience may not remember information about the product. In the Nancy advert the lighting has been put in a back light to define and enhance the product making it more appealing to the audience as the toy is the only object in the advert. The differences in the camera movement of the two adverts isnt that vast as both use a pan effect especially in the girls advert as the camera pans around the product about 180 degrees. This defines the object where as in the boys advert the camera stays fixed on the object but moves as the product moves. The camera shots in both adverts are also very similar as both stay in a long shot giving definition on the product, this is more appealing to the audience. In conclusion I find that there is a difference between boys and girls adverts that is apparent to us as an older audience but to a younger audience aged between eight and nine years they would just see it as a window into a new way of playing. The restrictions of price cost arent comprehensible to them. There is a line that splits boys adverts from girls adverts that we as an older audience can tell by sound definition whether an advert is for boys or girls without even needing a visual aid.

Notion of Human Rights essays

Notion of Human Rights essays Human rights are a product of a philosophical debate that has been argued since the beginning of mankind. Fueling this debate is the fact that many people have been unsatisfied with the notion that what is right or good is simply what a particular society or ruling elite feels is right or good at any given time. Great philosophers from the past such as Aristotle, Socrates and Thomas Aquinas focused extensively on their definition of human rights, among other ideas, and lead the way for more contemporary thinkers such as John Locke and Martin Luther King Jr. Notions of natural right were introduced by European philosophers such as Aristotle, but is was Aquinas who developed the idea more in-depth. In his Summa Theologica, he stated his belief that there were behaviors that were naturally right or wrong because God ordained it so. Aquinass theory was that God decided what limits should be placed on the human political activity. Centuries later, Thomas Hobbes offered a different view on the divine basis of natural right by describing a State of Nature in which God did not seem to play any role. Hobbes also referred to a natural right, rather than simply natural right. There was no longer just a list of behavior that was naturally right or wrong; Hobbes added that there could be some claim which was derived from nature. In Hobbes' view, this natural right was one of self-preservation. Further reinforcement of natural rights came with Immanuel Kant's writings that reacted to Hobbes' work. Kant argued that a state had to be organized through the imposition of, and obedience to, laws that appli...

How might the recent consultation on No Secrets impact on social work Essay

How might the recent consultation on No Secrets impact on social work practice in safeguarding adults Draw on your knowledge of the personalisation agenda to inform your discussion - Essay Example This paper could also be in terms of seeking to identify and execute pre-designed projects. Again, Department of Health, (DoH) the Home Office (HO) and the Ministry of Justice (MoJ) launched a national consultation on the review of the No Secrets guidance. This consultation paper was about how the public, especially vulnerable people should identify and manage risk, particularly as efforts are being made to move towards increasing choice and control for people with learning and other kinds of disabilities. Through this paper, a critical analysis is being directed on of how the recent consultation on No secrets impacted social work practice in relation to safeguarding adults. It needs to draw from knowledge of the personalisation agenda. At the outset, it is necessary to know how the national framework paper No Secrets defines vulnerable person. According to it, â€Å"A Vulnerable adult is any person aged 18 or over who is or may be in need of community care services by reason of: Thus it becomes to understand and explain about the aspects of personalisation. In effect â€Å"This means that every person who receives support, whether provided by statutory services or funded by themselves, will be empowered to shape their own lives and the services they receive in all care settings.† (An introduction to personalisation, 2008). It also means that the degree of care and standards of providing high quality health services becomes a sine quo non in as far as health services in the UK context are concerned. It could also be in terms of the fact that vulnerable persons, people who may be higher degree of susceptible to abuses, either of psychological or physical nature, need to be afforded a better degree of care and attention that normal people. This is because these vulnerable people have a lower degree of physical and mental self defense mechanism than normal

Unit 3 Case Mangaement Discussion Research Paper

Unit 3 Case Mangaement Discussion - Research Paper Example However such boundaries should not isolate or alienate the client, instead they should seek to foster a relationship based on mutual respect (Summers, 2011). Professional boundaries are an exemplary illustration of limits set primarily to protect clients. These boundaries place emphasis on case manager-client privilege protection, thus preventing the CM service provider from revealing confidential information about the client. Additionally, professional boundaries demarcate the extent of the relationship between a service provider and the client (Summers, 2011). Transference may occur when a client asks the service provider to interact with him/her socially beyond the professional environment. This occurs if the case manager reminds the client of someone special in their life. For instance, a depressed widow may get attracted to a male grief counsellor, especially if the latter has distinctive features reminding her of her late husband (Summers, 2011). A case manager of utmost competence must learn to accept transference when it occurs. This is because transference is neither good nor bad, since it is inevitable in CM relationships. Acceptance, however, does not imply that a case manager should submit to the client’s negative or positive feelings. Instead, a CM manager should strive to maintain professional boundaries (Summers,

The First Industrial Revolution Essay Example for Free

The First Industrial Revolution Essay The two most significant social consequences of the First Industrial Revolution were the emergence of the Bourgeoisie and the rise of factories. As a result of new developments in machinery and the formation of factories, the division of the labor force drastically changed. No longer were people born into their crafts; however, they were able to choose factory work as their profession, and wealthy land owners were no longer able to count on the possession of large tracts of land as a form of wealth. The land owners either transitioned into becoming factory owners, or they faced bankruptcy due to lack of production which resulted from people born on their land leaving when they came of age to seek better paying positions in factories. The specialized craftsman were being forced out of existence by factories which could not only produce better goods, but they were able to, in some cases, triple the production of products previously produced by the specialized craftsman. Many people were choosing to become machine operators because the work was easier in the sense that they were able to work in all day long instead on only daylight to dawn, and this increased production led to the formation of the Bourgeoisie. The Bourgeoisie was the newly created middle class that was all but non-existent before the First Industrial Revolution. These positions came into existence due to the increased production of products that needed to be sold to the public. The Bourgeoisie was primarily shop owners, and their ability to market products to the public resulted in their dramatic increase in wealth and status within their local communities. These shop owners basically became the intermediary between the factory owners and the local populace, and their importance resulted in a new power struggle with the Factory and land owners. The Bourgeoisie caused the explosion of Capitalism in Europe and the rest of the world. The shop owners were able to rise above poverty by being able to supply everyone with goods that were previously only available to the wealthy. Being able to provide these items as a result of factories increased the wealth and influence of the Middle class businessmen, and Capitalism was born. Industrial Revolution and Capitalism In a nut shell, Price claimed the Industrial Revolution created the division of labor (2004). The Division of Labor is perfectly encapsulated by the Henry Ford model of the assembly line (Price, 2004). Each worker on the assembly line only needs to know how to attach or inspect the operation of their assigned part on to the object as a whole, and not how to assemble the entire product. This allows for any unskilled person to be taught how to attach their doodad onto the doohickey without knowing what the doohickey does or operates. This is capitalism in the basic form of the ideal. Capitalism desires economic efficiency, thus the assembly line is a perfect example of the rise of unskilled factory workers and the decline of skilled craftsmen during the industrial revolution and the rise of capitalism. The rise of Capitalism assisted in increasing the chasm which already existed between the wealthy and the poor. The newly created middle class also rapidly becoming wealthy as a result of the new commerce, and were able to spend more time perusing the leisure activities before only enjoyed by the rich. Capitalism naturally had it opposition from all sides, the wealthy, the middle class, and the increasingly poor. This opposition was able to take root within the poor and lower middle class as they were the ones who were not able to benefit from the huge profits caused by inflation increasing faster than wages. The new theory of communism was developed from the combination of feudalism and Asia produced items. The Link between Communism and Capitalism and the Development of Communistic Theory The disparity between the classes, the rich and the poor, was increasing by leaps and bounds every day. The demand of the rich factory owners to increase production thus increasing profits without any concern for the actual workers and their working conditions could be linked to Karl marks theory of communism (Price, 2004). The development of Communist theory naturally grew out of the ill-treatment of workers participating in Capitalism (Gates, 2011). Factory workers were dehumanized, dishonored, and treated as possessions by the factory owners (Gates, 2011). The consequences of the deplorable conditions of the employees created fertile beds for the theory of communism to take root and germinate (Steven, 2009) In Capitalism, individuals can earn wealth, own their own property, and production abilities, and everyone has the right to produce products. In Communism, the wealth, property, and production all belong to the state and are communal property. Communism vacuums up all the land, assigns someone to manage the production, and dictates what will be produced, for example: corn, wheat, or beans. At harvest time, the crops are harvested, processed, and shipped out to the central distribution warehouses to be doled out at the leisure of the state and not necessarily as needs demand. The people who grew and harvested the crops do not get to keep any for their personal use. In Capitalism, each individual or corporation owns the land, decides what is to be grown, and who ever can afford to purchase the harvested product can purchase it, and some or all is kept for the use of the owners. Communism does not encourage free thought of the individuals as they might realize that there could be profit to be made. Capitalism encourages individuals to think for themselves. This freedom of thought allows for each person to have the ability to encounter a problem, and creatively generate a solution that might benefit others for the right price. These two differences are what have allowed Capitalism to flourish over the past several centuries, and doomed Communism for failure almost before it was allowed to germinate as a viable way of life. References Gates, L. (2011, March 11). capitalism/communism History Discussion. Study Guides, Lesson Plans, Homework Help, Answers More enotes.com. Retrieved January 5, 2013, from http://www.enotes.com/history/discuss/capitalism-communism-93289 Price, R. G. (2004, January 29). Division of Labor, Assembly Line Thought The Paradox of Democratic Capitalism. rationalrevolution.net Making sense of history, economics, politics, philosophy, and war. Retrieved January 5, 2013, from http://rationalrevolution.net/articles/division_of_labor.htm Steven (2009, December 14). Capitalism and communism Gilles Dauv | libcom.org. libcom.org. Retrieved January 5, 2013, from http://libcom.org/library/capitalism-communism-gilles-dauve

A Little Mistake - Original Writing :: Papers

A Little Mistake - Original Writing â€Å"Alex please report to the office, Alex to the office please,† blared over the loudspeaker into the English classroom. â€Å"Ooooooooohhhhhh!!!† the class replied in standard form, implying I must be in trouble. But I was in trouble and I knew it. I walked to the office and waited in a chair for the assistant principal to come and lecture me about how what I did was wrong. However, I wasn’t wrong, at least I didn’t think so. Tick-tock, tick-tock, seconds seemed like hours as I waited for my dreaded sentence. (What would it be? Detention for a week? A month? A year?) From one of the back offices, a big dark shadow moved closer to me. Suddenly, the shadow became Mr. Schuler, standing in front of me. â€Å"Alex, come in my office, please,† he said in his stern tone. Following him into the office, I felt like a midget next to his giant stature and was intimidated from all of the rumors that he was as strict as Miss. Trunchbell from Maltilda with his punishments. Mr. Schuler sat down shuffled through the disciplinary form that had been filed for me. â€Å"It says here that you left class without the teachers permission.† â€Å"Yes, that’s†¦part†¦of†¦what†¦happened,† I stuttered, while trying to hold back the tears from running down my face. It was my first time ever really getting in trouble at school and I feared my parents would kill me, plus sitting across from the beast we referred to as Mr. Schuler was a pretty intimidating situation of its own. â€Å"You know that was wrong, don’t you?† he replied. â€Å"Yeah,† I said, composing myself, â€Å"but there is an explanation for it. You see, I was working on this project and someone thought I was being mean to them, so they ripped up the paper that I had written all my notes on and I started yelling so the sub hollered at me to go to the office and I left the classroom and was going to come to the office

Health Promotion Essay

This essay will begin by discussing the different definitions of health that have been put forward, and will also discuss the necessity of health promoters to be able to understand why there are differing definitions of health and the importance of the difference in our understanding of what health means to the individual. There have been many definitions of health, which include phrases such as ‘absence of disease’, and ‘ability to cope’. The World Health Organisation (WHO) (1946) gave its definition of health as ‘a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity’. However, it is very difficult to define health due to its complexity and broadness. Health and well-being can be described as the absence of physical illness, disease and mental distress. This is a negative definition of health and well-being, as it is impossible for a person to free from illness or disease. Health and well-being can also be described as the achievement and maintenance of physical fitness and mental stability. This is a positive definition of health and well-being or health and well-being as being a result of a combination of physical, social, intellectual and emotional factors. Stimson and Webb (1975) carried out research which suggested that people have their own private comments on their own ill health, compared to what they chose to tell their doctors. The research indicated that people did not always believe or accept the medical explanation given for their illness. The study suggests people hold their own views and hold their own explanations for ill health. (Doyal. L. at el. (1991) A Theory of Human Need. London. Macmillan) Health promoters have to collect a significant amount of information before they can put out a campaign on a particular disease. They have to look at health models and their approaches and even statistical information from CENSUS reports, death certificates, survey’s, and even General Practitioner (GP) records and so on. The World Health Organisation (WHO) defined health promotion as ‘enabling people to gain control over their lives’ (WHO 1986). There are four approaches to take in to consideration before putting together a health promotion campaign, and they are: The medical approach: this focuses on activity which aims to reduce morbidity and premature morbidity. Activity is targeted towards whole populations of high-risk groups. This kind of health promotion seeks to increase medical interventions which will prevent ill health and premature death. The medical approach is conceptualised around the absence of disease. It does not seek to promote positive health, for example ‘Smoking advertisement’, smoking adverts only advertise damage the body will develop through regular inhalation of tobacco. This kind of promotion can be criticised for ignoring the social and environmental dimensions of health. In addition, the medical approach encourages dependency on medical knowledge and removes health decisions from people concerned. The medical approach also relies on having an infrastructure capable of delivering screening or an immunisation programme. This includes trained personnel, equipment, laboratory facilities, and information systems which determine who is eligible for the procedure and record uptake rates. And in the case of immunisation, a vaccine which is effective and safe. The educational approach: the purpose of this approach is to provide knowledge and information, and to develop the necessary skills so that people can make their own informed choice regarding their health behaviour. The educational approach should be distinguished from a behaviour change approach, and that it does not set out to persuade or motivate change in a particular direction. However, this will be the service user’s voluntary choice, and it may not be the one the health promoter would prefer. The educational approach is based on a set of assumptions about the relationship between knowledge and behaviour: that by increasing knowledge, there will be a change in attitudes which may lead to a change in behaviour towards a healthier lifestyle. To provide educational information to clients regarding health and well-being, provisions would have to be put in place, through the following resources: leaflets, booklets, visual displays or one-to-one advice with their own GP. By providing these sources this may provide opportunities for people to share and explore their own attitudes towards health education. Empowerment: This approach helps people to identify their own concerns and gain the skills and confidence and for the person to act upon them. Social change: this approach recognises the importance of social-economic environment’s in determining health. Its focus is at the policy or environmental level, and the aim is to bring about changes in the physical, social and economic environment which will have the effect of promoting health. This approach will also look at social class, the promoter will take in to consideration people’s gender, race, ethnicity, sexuality, working, unemployed and so on. Basically the social approach will look at theories that are linked to social class and determine whether or not, that poverty and low social class are the reasons for high mortality rates linked to a specific disease. This is when the promoter will now go away and put together his/her campaign. The Acheson Report (1998) shows that there is an existence of health inequalities and their association to social class, in this report there is data, even though there is a down fall in mortality, the superior classes take in to account more rapid mortality deterioration. Also The Black Report (1980) shows that there are higher levels of poverty in the lower class and higher death rates due to ill health, the higher social class live in a more advanced area which is much more suitable for living conditions, but in contrast to that, people who live in a higher class seem to live in the centre of a city which is much more prone to pollution. LO2 Whether we come from poverty, working class or a higher class background, there are many health influences all around us, for example the environment we live in can influence our health; for instance, living with a partner who is controlling can impact on the stability of mental health, living in a city centre can influence poor health due to pollution (inhalation of fumes from motor vehicles and fuel plants). Although living in a higher class society can have a positive effect on better healthcare, there are still factors of negative influences on health and well-being. Smoking, eating the wrong types of food, lack of exercise, no socialisation, alcohol, misuse of drugs, all these things can have an enormous negative effect on our health and well-being. However eating the correct foods (5 ADAY) and consuming the correct portion size as well as combining at least 30 minutes of physical activity a day can have a great deal of positive’s upon our lifestyle. For instance exercise is good for the brain as well as the body. According to NHS Choices (2013) ‘by eating five portions of fruit or vegetables and just 30 minutes of activity a day, will increase the secretion of Serotonin within our brains’. Serotonin is a hormone found in the brain, it influences our mood, sexual function, appetite, sleep, memory and learning, temperature regulation, and some social behaviour. So we could say the more Serotonin we produce the healthier the brain becomes, which results in a happier you. LO3 For the third and final part of this essay I am going to talk about the political side of health promotion within the UK and take a look across the globe at other parts of the world. Health Promotion is everywhere we look, especially in the media. We see it every day in the news whether it be on the television or in the newspapers. Health Promoters plan and develop ways to help people to change their eating and exercise habits to improve their way of life. There are lots of Health Promoters today that campaign against unhealthy living. Health Promoters give you guidance to a healthier lifestyle whether it is help with eating habits, smoking, alcohol intake, oral health, physical activity and mental health. Each and every one of us will indulge ourselves in to a habit and put ourselves at risk of chronic diseases at some point in our lives. According to Dr Robert Beaglehole (2011) â€Å"The real tragedy is that more hasn’t been done to avoid this epidemic, as overweight and obesity, and their related chronic diseases, are largely preventable†. Approximately 80% of heart disease, stroke, type 2 Diabetes, and 40% of cancer could be avoided through healthy diet, regular physical activity and avoidance of tobacco use. † This is why Health Promotional campaigns are important, as it gives us a better outlook on life and can also expand our lives too (Huffington Post) 2011. Health promotion is an important element of the government’s health agenda. On forming a new government, the new labour set public health policies in line with its health agenda. Out of this rose a new white paper Saving Lives: Our Healthier Nation, which sets ambitious targets for life expectancy to be increased, and inequalities in health to be reduced. The Labour Government plan to achieve this through its public health policy in a â€Å"third way† (Connelly 1999). ‘Labour’s policies are aimed at strengthening communities, and encouraging individuals to seize opportunities and take responsibility for their action’. The Government hopes to improve the health of individuals by reducing health inequalities through health promotion. By doing so the Government will look at a range of different sources of information before they decide the need of a health promotion campaign. The Government have their own facilities to obtain information such as up to date statistical evidence via the website www. direct. gov/statistics . They can also obtain information from Registry Offices, such as marriage certificates, death certificates and birth certificates. By doing so, the Government will acquire accurate results to continue lobbying the new health promotion campaign needed to address the UK to improve quality of life. Before the campaign can be given the go ahead to become a final document, the Government have to look for ethical errors. For instance is the health promotion campaign fair to all people who are involved, meaning, does the campaign aim its information at all service users or is it aimed at a particular generation, gender, culture and so on. For a health care promotion to be respected it has to be aimed at everyone regardless of the persons background. By involving all service users, promoters can eliminate discrimination and visually display that equality and diversity are no longer an issue within our society especially in the health care sector.