Reflective Analysis Essay

In my short story entitled, ‘Words Haunt Me,’ the language registers and variations in the short story as well as attitudes to language and communicative behaviour of the characters will be discussed. Throughout the story, an intimate register was used between Romain and Rae-Ann. This is because they are very comfortable with each other. Additionally, it is the language marked by specialized words and expressions as seen when Rae-Ann says â€Å"It’s going to be alright babe.† However, a more formal tone is exchanged between Romain and Mr. and Mrs. Carmino. This is level of formality may have been adopted because Romain was meeting them for the first time. This is apparent as Romain declares â€Å"Good evening Mr. and Mrs. Carmino, a pleasure to meet you!† Mr. and Mrs. Carmino spoke Standard English using theacrolect variation as seen in this example â€Å"So what are your intentions with my daughter young man.† Their choice of language may have been because of their ‘upper class status’. However, Romain spokecreole at intervals throughout the passage and at some intervals even exclaiming inbas ilect as he was emotionally aroused. The comfort at which he spokebas ilect leads one to believe that this is his first language of choice and he is very comfortable with it as evident in the many features of the creole structuring such as the use of ‘mi’ as a subject adjective and the replacement of the ‘th’ with the‘d’ as seen in the example ‘Dere is nuting wrong wit de way I speak!’ Theattitudes formulated to language vary given a person’s perception. In the extract, Mr. Carmino despises the creole used by Romain. He considers acrolect/ Standard English superior tocr eole. He indicates this by saying â€Å"â€Å"You speak the language of the underdogs.† Romain on the other hand, defends his language as he sees nothing wrong with it. He also, associates Standard English with a higher class†¦ ‘Corporate world.’ An example of a communicative behaviour which was exhibited throughout the passage is gestures. Romain wiping his hands showed his nervousness while Mr. Carmino’s stern handshake is interpreted as a sign of authority. Other communicative behaviours included facial expressions as seen when Mr. Carmino’s ‘eyebrows frowned together which illustrates his anger and also through vocalics when Romain raised his voice to show his frustration. In attempting to analyse my second reflective I have looked at the relationship between a person’s dialectal variations, choice of register, attitude to language and communicative behaviours, all of which are important in communication.

Report on Banglalion Wimax Ltd.

Prospects of Wimax Industry Development in Savar Area (Banglalion) [pic] September 20, 2011 To, Lecturer, Golam Mohammad Forkan Faculty of Business Administration, Eastern University Subject: Submission of Report on â€Å"Prospects of Wimax Industry Development in Savar Area† Sir, With due respect, we want to state that, we are the students of Eastern University, of B. B. A. program. We are supposed to do a report on â€Å"Prospects of Wimax Industry Development in Savar Area† In this report we have discussed about the prospects and possibilities of Wimax industry and Banglalion. Here we mainly discussed customer acceptability of these two. Our Marketing Research course teacher gives us an overall idea about how to write the report, which help us a lot to conclude this report. Without his gracious contributions we may not be able to complete this report successfully. Sincerely yours, ______________ Md, Fazle Rabbi Jico ID#082200068 On Behalf of my group members. Prospects of Wimax Industry Development in Savar Area (Banglalion) Prepared for: Golam Mohamad Forkan Assistant Professor Faculty of Business Administration Eastern University Prepared by: MD. Fazle Rabbi Jico ID: 082200068 MD Afzal Hossain ID: 082200026 Shakir Mafsur ID: 082200121 Basir Uddin Amit ID: 082200127 Section: 02 Eastern University 20th September, 2011 Table of content |Particulars |Page No. |Letter of transmittal |2 | |Executive Summary | 5-6 | |Introduction | 7-18 | |Background | 19-21 | |Objective of the report | 22 | |Methodology |22 | |Scope and Limitation of the report |22 | |Company Overview | 23-25 | |Results And Discussions | 26-29 | |Findings | 30 | |Recommendation and Conclusion | 31 |Reference | | |Appendix | 32-43 | |Bibliography | | Executive Summary Success of business depends on several factors and wise decisions; so far Banglalion wimax a wireless internet connectivity provider has been conducting its business quite successfully having great respo nse in Bangladesh. As a company it has got enough fund and sponsors to invest more to capture market share of internet user. According to demand it has given its response towards it gradually and knowing the demand doing continuous research and promotion. Internet service providers association Bangladesh, Sirius broadband, Access telecom ltd, Bangladesh online ltd, Bijoy ISP in Bangladesh, Agni system ltd, Dhakacom ltd, Neksus, Isn, are broadband service providers. Broadband connection provides mainly post paid service and due to weather hazard it get disconnected and during rainy season its quality go down for all the subscribers, and as its not portable. Emergence of modem got very high acceptance and Banglalion wimax filled the space very smartly being sincere about its investment, very high demand is existing in some small city and other regions all over the country. This research will verify how worthy would be the investment of network expansion in Savar. A company should never take decision in ambiguity, Savar, one of the important upazila contains potential market though it could be said by assumption, because first company should know are they ready to accept the service. Earlier some areas have showed potential market but didn’t give positive response because of competitors, local broadband providers was in a strong position. Before investing it should be found that how the competitors are operating, is the market ready to switch? if they, then how long will it take? do education and demographic information seem positive or ot ,occupation and computer users number and all other information and their willingness to accept the service is subject to verify. Savar seem to be a potential field as its demography and environment is positive. Some information’s about Savar – The main occupations are Agriculture 24. 34%, agricul tural labourer 12. 84%, wage labourer 4. 44%, cattle breeding, forestry and fishing 1. 90%, industry 1. 37%, commerce 17. 35%, service 20. 68%, construction 1. 66%, transport 3. 96% and others 11. 46%. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. (HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Park† are also located here. Fantasy is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. All the macro environmental factors satisfy that there is a positive environment in savar and these institutions and industries can give thousands of users, now it is needed to find out that demand among possible market is high or low, their willingness to purchase and brand loyalty of them, how much they are influenced by promotional activities of Banglalion so far, competitors position by conducting research thus the research is must to get to know that. The study proved that Banglalion and wimax industry has potentials in Savar and network expansion should be taken into account to grab the large market. Introduction WiMAX refers to interoperable implementations of the IEEE 802. 16 family of wireless-networks standards ratified by the WiMAX Forum. Similarly, Wi-Fi, refers to interoperable implementations of the IEEE 802. 11 Wireless LAN standards certified by the Wi-Fi Alliance. WiMAX Forum certification allows vendors to sell fixed or mobile products as WiMAX certified, thus ensuring a level of interoperability with other certified products, as long as they fit the same profile. The original IEEE 802. 16 standard (now called â€Å"Fixed WiMAX†) was published in 2001. WiMAX adopted some of its technology from WiBro, a service marketed in Korea. [4] Mobile WiMAX (originally based on 802. 16e-2005) is the revision that was deployed in many countries, and basis of future revisions such as 802. 16m-2011. WiMAX is sometimes referred to as â€Å"Wi-Fi on steroids†[5] and can be used for a number of applications including broadband connections, cellular backhaul, hotspots, etc. It is similar to Wi-Fi but it can also permit usage at much greater distances. [6] Uses The bandwidth and range of WiMAX make it suitable for the following potential applications: †¢ Providing portable mobile broadband connectivity across cities and countries through a variety of devices. †¢ Providing a wireless alternative to cable and digital subscriber line (DSL) for â€Å"last mile† broadband access. †¢ Providing data, telecommunications (VoIP) and IPTV services (triple play). †¢ Providing a source of Internet connectivity as part of a business continuity plan. Internet access WiMAX can provide at-home or mobile Internet access across whole cities or countries. In many cases this has resulted in competition in markets which typically only had access through an existing incumbent DSL (or similar) operator. Additionally, given the relatively low costs associated with the deployment of a WiMAX network (in comparison with 3G, HSDPA, xDSL, HFC or FTTx), it is now economically viable to provide last-mile broadband Internet access in remote locations. Backhaul Mobile WiMAX was a replacement candidate for cellular phone technologies such as GSM and CDMA, or can be used as an overlay to increase capacity. Fixed WiMAX is also considered as a wireless backhaul technology for 2G, 3G, and 4G networks in both developed and developing nations. [7][8] In North America, backhaul for urban operations is typically provided via one or more copper wire line connections, whereas remote cellular operations are sometimes backhauled via satellite. In other regions, urban and rural backhaul is usually provided by microwave links. (The exception to this is where the network is operated by an incumbent with ready access to the copper network. ) WiMAX has more substantial backhaul bandwidth requirements than legacy cellular applications. Consequently the use of wireless microwave backhaul is on the rise in North America and existing microwave backhaul links in all regions are being upgraded. [9] Capacities of between 34  Mbit/s and 1  Gbit/s [10] are routinely being deployed with latencies in the order of 1  M. S. In many cases, operators are aggregating sites using wireless technology and then presenting traffic on to fiber networks where convenient. Triple-play WiMAX supports the technologies that make triple-play service offerings possible (such as Quality of Service and Multicasting). On May 7, 2008 in the United States, Sprint Nextel, Google, Intel, Comcast, Bright House, and Time Warner announced a pooling of an average of 120  MHz of spectrum and merged with Clear wire to market the service. The new company hopes to benefit from combined services offerings and network resources as a springboard past its competitors. The cable companies will provide media services to other partners while gaining access to the wireless network as a Mobile virtual network operator to provide triple-play services. Some analysts questioned how the deal will work out: Although fixed-mobile onvergence has been a recognized factor in the industry, prior attempts to form partnerships among wireless and cable companies have generally failed to lead to significant benefits to the participants. Other analysts point out that as wireless progresses to higher bandw idth; it inevitably competes more directly with cable and DSL, inspiring competitors into collaboration. Also, as wireless broadband networks grow denser and usage habits shift, the need for increased backhaul and media service will accelerate, therefore the opportunity to leverage cable assets is expected to increase. Deployment †¢ WiMAX access was used to assist with communications in Aceh, Indonesia, after the tsunami in December 2004. All communication infrastructures in the area, other than amateur radio, was destroyed, making the survivors unable to communicate with people outside the disaster area and vice versa. WiMAX provided broadband access that helped regenerate communication to and from Aceh. †¢ WiMAX hardware was donated by Intel Corporation to assist the Federal Communications Commission (FCC) and FEMA in their communications efforts in the areas affected by Hurricane Katrina. [11] In practice, volunteers used mainly self-healing mesh, Voice over Internet Protocol (VoIP), and a satellite uplink combined with Wi-Fi on the local link. Connecting [pic] A WiMAX USB modem for mobile internet Devices that provide connectivity to a WiMAX network are known as the â€Å"subscriber unit† (SU). Portable units include handsets (similar to cellular smart phones); PC peripherals (PC Cards or USB dongles); and embedded devices in laptops, which are now available for Wi-Fi services. In addition, there is much emphasis by operators on consumer electronics devices such as Gaming consoles, MP3 players and similar devices. WiMAX is more similar to Wi-Fi than to other 3G cellular technologies. The WiMAX Forum website provides a list of certified devices. However, this is not a complete list of devices available as certified modules are embedded into laptops, MIDs (Mobile Internet devices), and other private labeled devices. Gateways WiMAX gateway devices are available as both indoor and outdoor versions from several manufacturers. Many of the WiMAX gateways that are offered by manufactures such as Alvarion, Airspan, ZyXEL, Huawei, Motorola, and Green Packet are stand-alone self-install indoor units. Such devices typically sit near the customer's window with the best signal, and provide: †¢ An integrated Wi-Fi access point to provide the WiMAX Internet connectivity to multiple devices throughout the home or business. †¢ Ethernet ports to connect directly to a computer or DVR instead. †¢ One or two analog telephone jacks to connect a land-line phone and take advantage of VoIP. Indoor gateways are convenient, but radio losses mean that the subscriber may need to be significantly closer to the WiMAX base station than with professionally-installed external units. Outdoor units are roughly the size of a laptop PC, and their installation is comparable to the installation of a residential satellite dish. A higher-gain directional outdoor unit will generally result in greatly increased range and throughput but with the obvious loss of practical mobility of the unit. External modems [pic] External USB modem by Yota marketing in Russia, 2010 USB can provide connectivity to a WiMAX network through what is called a dongle. Generally these devices are connected to a notebook or net book computer. Dongles typically have omni directional antennae which are of lower-gain compared to other devices; as such these devices are best used in areas of good coverage. Mobile phones HTC announced the first WiMAX enabled mobile phone, the Max 4G, on November 12, 2008. The device was only available to certain markets in Russia on the Yota network. HTC and Sprint Nextel released the second WiMAX enabled mobile phone, the EVO 4G, March 23, 2010 at the CTIA conference in Las Vegas. The device, made available on June 4, 2010, is capable of both EV-DO(3G) and WiMAX(4G) as well as simultaneous data & voice sessions. A number of WiMAX Mobiles are expected to hit the US market in 2011. Technical nformation |[pic] |It has been suggested that this article or section be merged into IEEE 802. 16 . (Discuss Proposed since August 2011. | The IEEE 802. 16 Standard WiMAX is based upon IEEE Std 802. 16e-2005, approved in December 2005. It is a supplement to the IEEE STD 802. 16-2004and so the actual standar d is 802. 16-2004 as amended by 802. 16e-2005. Thus, these specifications need to be considered together. IEEE 802. 16e-2005 improves upon IEEE 802. 16-2004 by: †¢ Adding support for mobility (soft and hard handover between base stations). This is seen as one of the most important aspects of 802. 16e-2005, and is the very basis of Mobile WiMAX. Scaling of the Fast Fourier transform (FFT) to the channel bandwidth in order to keep the carrier spacing constant across different channel bandwidths (typically 1. 25  MHz, 5  MHz, 10  MHz or 20  MHz). Constant carrier spacing results in higher spectrum efficiency in wide channels, and a cost reduction in narrow channels. Also known as Scalable OFDMA (SOFDMA). Other bands not multiples of 1. 25  MHz are defined in the standard, but because the allowed FFT subcarrier numbers are only 128, 512, 1024 and 2048, other frequency bands will not have exactly the same carrier spacing, which might not be optimal for implementations. Car rier spacing is 10. 94  kHz. †¢ Advanced antenna diversity schemes, and hybrid automatic repeat-request (HARQ) †¢ Adaptive Antenna Systems (AAS) and MIMO technology Denser sub-channelization, thereby improving indoor penetration †¢ Introducing Turbo Coding and Low-Density Parity Check (LDPC) †¢ Introducing downlink sub-channelization, allowing administrators to trade coverage for capacity or vice versa †¢ Adding an extra Quos class for VoIP applications. SOFDMA (used in 802. 16e-2005) and OFDM256 (802. 16d) are not compatible thus equipment will have to be replaced if an operator is to move to the later standard (e. g. , Fixed WiMAX to Mobile WiMAX). Physical layer The original version of the standard on which WiMAX is based (IEEE 802. 16) specified a physical layer operating in the 10 to 66  GHz range. 802. 16a, updated in 2004 to 802. 16-2004, added specifications for the 2 to 11  GHz range. 802. 16-2004 was updated by 802. 6e-2005 in 2005 and uses s calable orthogonal frequency-division multiple access (SOFDMA) as opposed to the fixed orthogonal frequency-division multiplexing (OFDM) version with 256 sub-carriers (of which 200 are used) in 802. 16d. More advanced versions, including 802. 16e, also bring multiple antenna support through MIMO (See WiMAX MIMO). This brings potential benefits in terms of coverage, self installation, power consumption, frequency re-use and bandwidth efficiency. WiMax is the most energy-efficient pre-4G technique among LTE and HSPA+. MEDIA ACCESS CONTROL, MAC (data link) layer The WiMAX MAC uses a scheduling algorithm for which the subscriber station needs to compete only once for initial entry into the network. After network entry is allowed, the subscriber station is allocated an access slot by the base station. The time slot can enlarge and contract, but remains assigned to the subscriber station, which means that other subscribers cannot use it. In addition to being stable under overload and over-subscription, the scheduling algorithm can also be more bandwidth efficient. The scheduling algorithm also allows the base station to control Quality of service (Quos) parameters by balancing the time-slot assignments among the application needs of the subscriber station. Deployment As a standard intended to satisfy needs of next-generation data networks (4G), WiMAX is distinguished by its dynamic burst algorithm modulation adaptive to the physical environment the RF signal travels through. Modulation is chosen to be more spectrally efficient (more bits per OFDM/SOFDMA symbol). That is, when the bursts have a high signal strength and a high carrier to noise plus interference ratio (CINR), they can be more easily decoded using digital signal processing (DSP). In contrast, operating in less favorable environments for RF communication, the system automatically steps down to a more robust mode (burst profile) which means fewer bits per OFDM/SOFDMA symbol; with the advantage that power per bit is higher and therefore simpler accurate signal processing can be performed. Burst profiles are used inverse (algorithmically dynamic) to low signal attenuation; meaning throughput between clients and the base station is determined largely by distance. Maximum distance is achieved by the use of the most robust burst setting; that is, the profile with the largest MAC frame allocation trade-off requiring more symbols (a larger portion of the MAC frame) to be allocated in transmitting a given amount of data than if the client were closer to the base station. The client's MAC frame and their individual burst profiles are defined as well as the specific time allocation. However, even if this is done automatically then the practical deployment should avoid high interference and multipath environments. The reason for which is obviously that too much interference causes the network to function poorly and can also misrepresent the capability of the network. The system is complex to deploy as it is necessary to track not only the signal strength and CINR (as in systems like GSM) but also how the available frequencies will be dynamically assigned (resulting in dynamic changes to the available bandwidth. ) This could lead to cluttered frequencies with slow response times or lost frames. As a result the system has to be initially designed in consensus with the base station product team to accurately project frequency use, interference, and general product functionality. The Asia-Pacific region has surpassed the North American region in terms of 4G broadband wireless subscribers. There were around 1. 7 million pre-WIMAX and WIMAX customers in Asia – 29% of the overall market – compared to 1. 4 million in the USA and Canada. [19] Spectrum allocation There is no uniform global licensed spectrum for WiMAX, however the WiMAX Forum has published three licensed spectrum profiles: 2. 3  GHz, 2. 5  GHz and 3. 5  GHz, in an effort to drive standardization and decrease cost. In the USA, the biggest segment available is around 2. 5  GHz,[21] and is already assigned, primarily to Sprint Nextel and Clear wire. Elsewhere in the world, the most-likely bands used will be the Forum approved ones, with 2. 3  GHz probably being most important in Asia. Some countries in Asia like India and Indonesia will use a mix of 2. 5  GHz, 3. 3  GHz and other frequencies. Pakistan's Wateen Telecom uses 3. 5  GHz. Analog TV bands (700  MHz) may become available for WiMAX usage, but await the complete roll out of digital TV, nd there will be other uses suggested for that spectrum. In the USA the FCC auction for this spectrum began in January 2008 and, as a result, the biggest share of the spectrum went to Verizon Wireless and the next biggest to AT. [22] Both of these companies have stated their intention of supporting LTE, a technology which competes directly with WiMAX. EU commissioner Viviane Reding has suggested re-allocation of 500–800  MHz spectrum for wireless communication, including WiMAX. [23] WiMAX profiles define channel size, TDD/FDD and other necessary attributes in order to have inter-operating products. The current fixed profiles are defined for both TDD and FDD profiles. At this point, all of the mobile profiles are TDD only. The fixed profiles have channel sizes of 3. 5  MHz, 5  MHz, 7  MHz and 10  MHz. The mobile profiles are 5  MHz, 8. 75  MHz and 10  MHz. (Note: the 802. 16 standard allows a far wider variety of channels, but only the above subsets are supported as WiMAX profiles. ) Since October 2007, the Radio communication Sector of the International Telecommunication Union (ITU-R) has decided to include WiMAX technology in the IMT-2000 set of standards. This enables spectrum owners (specifically in the 2. 5-2. 69  GHz band at this stage) to use WiMAX equipment in any country that recognizes the IMT-2000. Spectral efficiency One of the significant advantages of advanced wireless systems such as WiMAX is spectral efficiency. For example, 802. 16-2004 (fixed) has a spectral efficiency of 3. 7 (bit/s)/Hertz, and other 3. 5–4G wireless systems offer spectral efficiencies that are similar to within a few tenths of a percent. The notable advantage of WiMAX comes from combining SOFDMA with smart antenna technologies. This multiplies the effective spectral efficiency through multiple reuse and smart network deployment topologies. The direct use of frequency domain organization simplifies designs using MIMO-AAS compared to CDMA/WCDMA methods, resulting in more effective systems. Inherent Limitations WiMAX cannot deliver 70  Mbit/s over 50 kilometers (31 miles). Like all wireless technologies, WiMAX can operate at higher bitrates or over longer distances but not both. Operating at the maximum range of 50  km (31 miles) increases bit error rate and thus results in a much lower bitrate. Conversely, reducing the range (to under 1  km) allows a device to operate at higher bitrates. A city-wide deployment of WiMAX in Perth, Australia demonstrated that customers at the cell-edge with an indoor Customer-premises equipment(CPE) typically obtain speeds of around 1–4  Mbit/s, with users closer to the cell tower obtaining speeds of up to 30  Mbit/s. Like all wireless systems, available bandwidth is shared between users in a given radio sector, so performance could deteriorate in the case of many active users in a single sector. However, with adequate capacity planning and the use of WiMAX's Quality of Service, a minimum guaranteed throughput for each subscriber can be put in place. In practice, most users will have a range of 4-8  Mbit/s services and additional radio cards will be added to the base station to increase the number of users that may be served as required. Silicon implementations [pic] Picture of a WiMAX MIMO board A number of specialized companies produced baseband ICs and integrated RFICs for WiMAX Subscriber Stations in the 2. 3, 2. 5 and 3.   GHz band (refer to ‘Spectrum allocation' above). These companies include but not limited to Beceem, Sequans and PicoChip. Intel Corporation is a leader in promoting WiMAX, but has limited its WiMAX chipset development and instead chosen to invest in these speciali zed companies producing silicon compatible with the various WiMAX deployments throughout the globe. Comparison Comparisons and confusion between WiMAX and Wi-Fi are frequent because both are related to wireless connectivity and Internet access. †¢ WiMAX is a long range system, covering many kilometres, that uses licensed or unlicensed spectrum to deliver connection to a network, in most cases the Internet. Wi-Fi uses unlicensed spectrum to provide access to a local network. †¢ Wi-Fi is more popular in end user devices. †¢ Wi-Fi runs on the Media Access Control's CSMA/CA protocol, which is connectionless and contention based, whereas WiMAX runs a connection-oriented MAC. †¢ WiMAX and Wi-Fi have quite different quality of service (Quos) mechanisms: o WiMAX uses a Quos mechanism based on connections between the base station and the user device. Each connection is based on specific scheduling algorithms. o Wi-Fi uses contention access – all subscriber stations that wish to pass data through a wireless access point (AP) are competing for the AP's attention on a random interrupt basis. This can cause subscriber stations distant from the AP to be repeatedly interrupted by closer stations, greatly reducing their throughput. †¢ Both 802. 11 (which includes Wi-Fi) and 802. 16 (which includes WiMAX) define Peer-to-Peer (P2P) and ad hoc networks, where an end user communicates to users or servers on another Local Area Network (LAN) using its access point or base station. However, 802. 11 supports also direct ad hoc or peer to peer networking between end user devices without an access point while 802. 16 end user devices must be in range of the base station. Although Wi-Fi and WiMAX are designed for different situations, they are complementary. WiMAX network operators typically provide a WiMAX Subscriber Unit which connects to the metropolitan WiMAX network and provides Wi-Fi within the home or business for local devices (e. g. , Laptops, Wi-Fi Handsets, smart phones) for connectivity. This enables the user to place the WiMAX Subscriber Unit in the best reception area (such as a window), and still be able to use the WiMAX network from any place within their residence. Background Seven major division is under coverage of Banglalion ut not fully,Savar has been believed as one of the major region . now information and possibilities of svar are subject to look at here before taking any major decision by Banglalion. Savar has 13 Unions/Wards, 350 Mauzas/Mahallas, and 321 villages. The municipal area (Savar Town) consists of 9 wards and 55 mahallas. The area of the town is 24. 1  km?. It has a population of 124885; male 53. 03%, female 46. 97%; population density per km? of 5182. Savar thana was established in 1912 and was turned into an upazila in 1983. Agriculture and manufacturing are the two major economic sectors in Savar. The main crops grown here are Paddy, Jute, peanut, onion, garlic, chilli and other vegetables. The extinct or nearly extinct crops in the region are Aus paddy, Asha Kumari paddy, sesame, linseed, kali mator, randhuni saj, mitha saj, kaun and mas kalai. The main fruits cultivated here are Jackfruit, mango, olive, papaya, guava, kamranga, berry and banana. There are 181 combined fisheries, dairies and poultries Dairy, 5 hatcheries, 209 poultries, and 1319 fisheries. Manufacturing facilities include Ceramic industry, beverage industry, press and publication, garments industry, foot ware, jute mills, textile mills, printing and dying factory, transformer industry, automobile industry, biscuit and bread factory, pharmaceutical industry, soap factory, brick field, cold storage, welding, plant nursery, etc. Bangladesh Export Processing Zone is located in this upazila. The Cottage industry includes 8 Weaving, 100 goldsmith and 29 others workshops. The main exports are Jackfruit, papaya, flower, sapling, dairy products, meat, transformer, fabrics, dye, medicine, readymade garments, electronics and electric goods, shoe, brick, sweetmeat etc. There are 62  km of pucca, 56  km of semi pucca, 562  km of mud road; and 50  km of highway. Transports used here include the traditional (and extinct or nearly extinct) Palanquin, bullock cart and horse carriage as well as modern day vehicles. There are 14 regular Hats and bazars here. Noted bazars are Savar, Nabinagar, Amin Bazar, Balibhadra and Bagbari Bazar. Noted hats include Ashulia, Savar, Shimulia, Kathgara, Sadullapur, Nayar hat (with adjoined bazar), and Vhakurar Hat. Prominent fairs include Darogali Bayati Mela (Nayarhat), Bahattar Prahar mela (Savar), Ghora Pirer Mela (Nalam), Muharram Mela (Katlapur) and Pawsh Mela (Dhamsona). Several Hindu families played a critical role in the development of the township during the British Raj in the 19th and first half of the 20th century. After partition of India in 1947, the Hindu influence in the area waned following the departure of many prominent Hindu families. The 1960s saw the establishment of some important institutions, including a dairy farm and a University in the area. Concurrently, communist politics was on the rise in the area. However, this was replaced with Bengali nationalist zeal, when the Awami League won the 1970 election in this constituency. In 1975, Savar came to the spotlight when the Maoist leader Shiraj Shikdar was secretly tortured and executed at Savar cantonment. Savar was politically important to the military dictators of the mid-1970s and '80s, as the cantonment armory here was the closest one outside the capital. From the 1990s to mid-2000s, the Bangladesh Nationalist Party candidate has been routinely elected to parliament from this constituency. However, Awami League and other parties; Communist Party of Bangladesh, Bangladesher Samajtantrik Dal, Worker's Party(Menon), National Awami Party, Sammobady Dal (including several Islamist ones) continue to have grassroots presence. The general election at the end of 2008 saw an Awami League candidate elected to parliament from this constituency. Jahangirnagar University and a few colleges in the area serve as a hotbed of active student politics and strife. Foreign dignitaries customarily visit Savar as a part of their trip to Bangladesh to pay respect to the martyrs of 1971 a Savar is the home of Jahangirnagar University, a Public University of Bangladesh and only University for full student residence facilities which is famous for its scenic beauty and as a prime destination for the Siberian migratory birds during winter. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm Beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Parkâ⠂¬  are also located here. Fantasy Kingdom is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 318 Mosques, 8 churches and 68 other religious institutions, most noted of which are Jahangirnagar University and Savar Dairy Farm Mosques, Savar Baptist Church, Savar Daskinpara Harir Akhra Temple and Panchabati Ashram Temple. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. The locally published newspapers and periodicals are Jagrata Kantha, Savar Barta, Saf Katha, Savar Kantha and Ganabhasa. The officially registered cultural and social organizations here include 81 Co-operative societies, 1 children's organization, 3 film societies, 5 cinema halls, 5 theatre groups, 1 theatre stage, 3 music centre, 5 orphanages, 1 opera party (an indigenous travelling theater troop), 3 women's club, 1 chapter of Bangladesh Mohila Parishad, 2 Amnesty organizations, 1 golf club, 2 entertainment parks. There are numerous other unofficial organizations as well. The operationally important NGOs are brac, asa, proshika, grameen bank, Ganasastha Kendra, World Vision, Swanirvor Bangladesh, VERC, Palli Mangal Karmasuchi, CDD, Adesh, Mother Vision Society of Bangladesh (AID FOR EYE DISABLE) etc. The health centers in Savar include 1 Upazila health complex, a combined military hospital (Savar Cantonment), the Korea Bangladesh Friendship Hospital, 7 family planning centers, 2 satellite clinics, and 21 private clinics. Objectives Broad objective †¢ To find out the prospects of wimax industry and Banglalion in Savar. Specific objective †¢ To know about product related prospects of Wimax and Banglalion †¢ To know about price related prospects of Wimax and Banglalion †¢ To know about Distribution related prospects of Wimax and Banglalion †¢ To know about promotion related prospects of Wimax and Banglalion Scope and limitations We could have conduct vast survey if we had enough members and other supports. If we could have a representative of Banglalion communication would be easier with sample as they could have all their answers Limitations we faced are Time constraint †¢ Insufficient Lab facilities †¢ Restrictions when entering several offices †¢ Lack of cooperativeness by the authority Methodology The data is collected from primary and secondary source. To find out the primary data we have done a survey in savar and also made an informal interview with some lo cal people. We also had to use the Secondary source for company profile. We visited their website and some other websites for relevant information. And to analyze we used SPSS 12 for statistical analysis. Company overview Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under the Companies Act, 1994. The company obtained license from Bangladesh Telecommunication Regulatory Commission (BTRC) to operate Broadband Wireless Access (BWA) services nationwide using WiMAX technology in 18 November 2008. Augere Wireless Broadband Bangladesh Ltd yesterday launched the much-waited wireless broadband service through WiMax in some designated areas in Dhaka. Augere, one of the two WiMax licensees, is the first company in Bangladesh to launch such service under the brand name ‘Banglalion'. Augere is initially offering two packages. Customer will have to pay Tk 3,400 a month for the Banglalion 512 kbps package. The monthly charge for the Qubee 1 Mb has been fixed at Tk 6,200, while the modem price for both the packages is Tk 7,000. Initially, the service was available for businesses and residential customers in Gulshan, Banani, Baridhara, Mirpur and Uttara. Service will be available across Bangladesh soon. WiMax is a technology that provides wireless transmission of data using a variety of transmission modes from point-to-multipoint links to portable and fully mobile internet access. The technology supports peak download rates of up to 46 Mbps and peak uplink rates of up to 14 Mbps. Jerry Mobbs, chief executive officer of Augere Bangladesh, Russell T Ahmed, chief marketing officer, were present at the launching ceremony. Augere also unveiled a Flagship Store at Gulshan to provide 24-hour customer services. Three bidders — BanglaLion Communication, BRAC BD Mail Network Ltd and Augere Wireless Broadband Bangladesh Ltd — won the WiMax licences through an auction organised by the Bangladesh Telecommunication Regulatory Commission (BTRC) in September last year. However, BRAC later refused to take the licence. UK-based Augere Holdings owns 60 percent of Augere Wireless Broadband Bangladesh Ltd along with two local companies. Teleport Bangladesh owns 30 percent and Aamra Resources Ltd owns the remaining 10 percent. Banglalion provides broadband internet services to residential and commercial users in Bangladesh using WiMAX technology. We understand, that consumer and businesses in Bangladesh need and want faster, accessible, and affordable broadband internet service and we are working hard to ensure that. We are a new company with Integrity, Dynamism, Commitment and Innovation who continuously developing our infrastructure starting in Dhaka and some major cities, thus bringing the whole country under coverage. Banglalion currently covers 8 divisional cities Dhaka, Narayanganj, Chittagong, Sylhet, Rajshahi, Khulna, Rangpur & Barisal with hopes of covering all the major areas of Dhaka city by the end of 2010, entire Dhaka city by second quarter of 2011, and the entire country by the second quarter of 2013. Banglalion has already made a presence in Chittagong by covering some major areas in the city with about 14 BTS. Meantime, network rollout in other major cities such as: Munshiganj, Gazipur, Mymensingh, Comilla, Noakhali, Laxmipur, Satkhira, Bogra, and Cox's Bazar are about to begin. These cities and peripheries are expected to be under the coverage of BanglaLion by the end of 2nd quarter 2012; BanglaLion plans to bring most of the areas of the country under its seamless coverage. As part of the coverage plan, BanglaLion has already installed & commissioned 35 BTSs. With these 35 BTSs, BanglaLion plans to cover the key areas of Dhaka by end of December 2009. By the 1st quarter of 2010, BanglaLion plans to bring the whole Dhaka city and it’s wider periphery under coverage by installing 300 BTSs. Meantime, network rollout in other major cities such as; Chittagong, Sylhet, Khulna, Rajshahi, Barisal are about to begin. These cities and peripheries are xpected to be under the coverage of BanglaLion coverage by the 3rd quarter of 2010 and by the end of 2nd quarter 2011, BanglaLion plans to bring most of the areas of the country under its seamless coverage Right now you can find our partial coverage in the following locations in Dhaka City: Motijheel ,Chankherpul , Nakhal Para, Banani,Uttara,Mohakhali, Shyamoli,Mouchak,Central Road ,Dhanmondi,Gulshan Lalmatia Mohammadpur Badda TikatoliMugda Para/Bashab,Nikunja,Kochukhet,Baridhara (DOHS),Rampura/Banasree Result and Discussion Product related discussion Statistics | |Wimax Industry | |. 031 |4 | Reliability test means how reliable the responses are but here value of alpha should have been around . or more but still it is positive and after deleting two negative value we found that the responses are not that reliable but we can be positive about the responses. Price related statistics Statistics | |Prepaid Charges|Postpaid Charges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | The table indicate that prepaid charges are reasonable and as well as postpaid charges,but charges of broadband providers could not satisfy the subscribers as thir response mostly said they disagree and on avegare they are disagre and median is again disagree. Price related Reliability statistics |Cronbach's Alpha |N of Items | |. 276 |4 | Here after removing one negative value we can be positive that the answers are reliable although value of alpha is below standard. Distribution related Statistics |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 00 | |Mode |5 |4 |3 | Maximum people agreed that they want scratch card of prepaid Banglalion available in mobile and telecommunications shop and they strongly agreed mostly and on average they are agreed or strongly agreed They want to pay bills from local telecommunication shops as rear response was between the ranges of agree and strongly agree. Along with online customer care service people want customer care centre, but many stayed neutral in this regard perhaps they want the service to get experienced first then they will may think about customer care. Reliability statistics |Cronbach's Alpha |N of Items | |. 147 |3 | Again we can be positive about the respondents as we got a positive value of cronbachs alpha and it would have been better if it would show . 5 or above but still we will be positive. Promotion related statistics | |word of mouth | |. 111 |4 | Promotion related responses are positive again and though . 5 or above value is still missing but we can be positive about the responses. Findings People of Savar will gladly welcome wimax industry as they have lots of institutes and business and education is rich in number according to census board. †¢ Local broadband providers could not provide good enough service as they do not take prompt action when they get any complaints and that do not give connection duri ng weather hazard and even in case of heavy rainfall †¢ Surprises motivate customers but broadband providers do not provide that and the business is based on dealership so there is no formal strategy is followed †¢ Promotion of banglalion made good impact on them they heard through word of mouth and they and they are pleased with media exposure that indicates no promotional strategy will be needed to follow specially for savar. Social network and online income is the craze among the youth and Banglalion targeted that while promotion their product. †¢ Banglalion gives surprises and free usage and that is not provided by broadband providers and free usage is demanded by the customers that means no other treatment would be needed. †¢ Banglalion distributes scratch cards in local telecommunication shops to make it available again people of Savar want these this way †¢ As all the information’s showed positive responses and all the strategy followed by Bang lalion matched there are lots of possibilities in Savar †¢ Demographic information shows positive result too †¢ Failure of broadband providers is creating a chance to grab a huge market. Conclusion and Recommendation Banglaion has all they need to expand their service and the people of savar and its infrastructure development are favorable too. Banglalion should not change its promotional and distributional strategies as they would need time and fund for that but they should design plans for savar. Savar is such an area where tower for network coverage for wimax service has not been established yet. So Banglalion should be the pioneer is Savar before competitors fill the gap. Banglalion’s marketing strategy has worked well in Savar as they know the brand as a well-known one. Its word of mouth has reached to a large market so it should continue with its service consistently. Price has been important factor for choosing a brand over competitor as Banglalion provides many packages customer can fine tune their choices and price should not be increased and it should continue its strategy of giving free usage Distribution system and strategy has got positive response and local telecommunication shops have been proved as useful tool. Customer did not emphasize on customer care centre so that indicate establishment of network could be started first. Later on customer care may be established. Appendix Statistics | |Wimax Industry |Preferences |Staying Home |Online Income | |Valid |Agree |47 |45. 2 |47. 0 |47. 0 | | |Strongly agree |53 |51. 0 |53. 0 |100. | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Preferences | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |17 |16. 3 |17. 0 |17. 0 | | |Agree |40 |38. 5 |40. 0 |57. | | |Strongly agree |43 |41. 3 |43. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Online Income | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |12 |11. 5 |12. |12. 0 | | |Neutral |20 |19. 2 |20. 0 |32. 0 | | |Agree |34 |32. 7 |34. 0 |66. 0 | | |Strongly agree |34 |32. 7 |34. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. | | | Social Network | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |14 |13. 5 |14. 0 |14. 0 | | |Agree |46 |44. 2 |46. 0 |60. 0 | | |Strongly agree |40 |38. 5 |40. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Download | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |1 |1. 0 |1. 0 |1. 0 | | |Agree |49 |47. 1 |49. 0 |50. 0 | | |Strongly agree |50 |48. 1 |50. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics | |Prepaid Charges|Postpaid Cha rges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | Prepaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |8 |7. 7 |8. 0 |8. 0 | | |Neutral |20 |19. 2 |20. 0 |28. 0 | | |Agree |29 |27. 9 |29. 0 |57. 0 | | |Strongly agree |43 |41. 3 |43. |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Postpaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |9 |8. 7 |9. 0 |9. 0 | | |Neutral |22 |21. |22. 0 |31. 0 | | |Agree |33 |31. 7 |33. 0 |64. 0 | | |Strongly agree |36 |34. 6 |36. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Charges of broadband providers |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |24 |23. 1 |24. 0 |24. 0 | | |Disagree |42 |40. 4 |42. 0 |66. 0 | | |Neutral |21 |20. 2 |21. 0 |87. 0 | | |Agree |6 |5. 8 |6. 0 |93. 0 | | |Strongly agree |7 |6. 7 |7. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | BP worth the charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |26 |25. 0 |26. 0 |26. 0 | | |Disagree |48 |46. 2 |48. 0 |74. 0 | | |Neutral |16 |15. |16. 0 |90. 0 | | |Agree |5 |4. 8 |5. 0 |95. 0 | | |Strongly agree |5 |4. 8 |5. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Availability |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |1 |1. 0 |1. 0 |1. 0 | | |Neutral |4 |3. 8 |4. 0 |5. 0 | | |Agree |41 |39. 4 |41. 0 |46. 0 | | |Strongly agree |54 |51. 9 |54. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Statistics | |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 0 | |Mode |5 |4 |3 | Bill payment | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |8 |7. 7 |8. 0 |14. 0 | | |Agree |44 |42. 3 |44. 0 |58. | | |Strongly agree |42 |40. 4 |42. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Customer care | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |11 |10. 6 |11. 0 |11. | | |Neutral |37 |35. 6 |37. 0 |48. 0 | | |Agree |23 |22. 1 |23. 0 |71. 0 | | |Strongly agree |29 |27. 9 |29. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics |word of mouth |Media Exposure |Free usage |Weather Hazard | |Valid |Agree |42 |40. 4 |42. 0 |42. 0 | | |Strongly agree |58 |55. 8 |58. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Media Exposure |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |8 |7. 7 |8. 0 |9. 0 | | |Neutral |12 |11. 5 |12. 0 |21. 0 | | |Agree |34 |32. 7 |34. 0 |55. 0 | | |Strongly agree |45 |43. 3 |45. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Free usage | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |7 |6. |7. 0 |13. 0 | | |Agree |35 |33. 7 |35. 0 |48. 0 | | |Strongly agree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Weather Hazard |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |40 |38. 5 |40. 0 |40. 0 | | |Disagree |48 |46. 2 |48. 0 |88. 0 | | |Neutral |10 |9. 6 |10. 0 |98. 0 | | |Agree |1 |1. 0 |1. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Surprises by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |48 |46. 2 |48. 0 |48. 0 | | |Disagree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Action taken by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |37 |35. 6 |37. 0 |37. 0 | | |Disagree |49 |47. 1 |49. 0 |86. 0 | | |Neutral |9 |8. |9. 0 |95. 0 | | |Agree |4 |3. 8 |4. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Reliability Statistics Cronbach's Alpha |N of Items | | |-. 038 |6 | | a. The value is negative due t

Create a new business in the hospitality industry Term Paper

Create a new business in the hospitality industry - Term Paper Example The service facilities designed in this proposed hospitality organization could be duly considered as the ultimate place for both the families and commercial firms from different global destinations. The current hospitality business industry has been achieving major growth in terms of attaining attention of wide numbers of new entrants due to the budding growth of the industry and growth performance of organizations in this particular business domain as well. The primary purpose of this study is to develop an innovative business structure for the proposed business Hotel Spring in the emerging and highly competitive hospitality industry in Santa Monica, California. In order to develop a relevant business plan for the proposed venture, the discussion of the essay is highly focused on designing a strong image of the organization to meet philosophical perception of customers in the current hospitality business industry. In addition, the proposed plan describes employee management services along with strategies to improve their skills in satisfying needs and demands of customers. Employee service strategy to be deployed at Spring is to describe about problem solving strategy of the w orkers across different scenarios of their operations in organization. The proposed plan will also include research and strategic planning process by identifying tools and techniques to obtain relevant customer data. A critical focus on the responsible service training to serve liquor products to customers will also be a major factor in the proposed plan for Spring. In this process, the discussion would highly focus on preparing appropriate plan of service alcohol to customers with due regards to the SafeServe principles of the US. Finally, the proposed business plan for Spring provides a clear picture about the functions related with training and development activities for employees along with marketing strategies

Personal Professional Development Statement Example | Topics and Well Written Essays - 1500 words

Professional Development - Personal Statement Example To this end, I have conducted a study and analyzed my own case, which will help me to take proper career decisions throughout my life and to achieve my professional ambitions. b. Investigation of career options: The second step is to become a career researcher. This involves identification of resources, market information, evaluation of career options and determining target organizations The following points need to be addressed: c. Focus and goal setting: The purpose of self-assessment and collection of market information is to find a focus for one's career interests. This focus emerges from the interplay of one's self-assessment and the opportunities realistically available. When one is prepared to compare how well one's skills, accomplishments, values, interests, and needs match the organization, one will then be ready to identify your career goals. One will also know the training, skills, and competencies required for his/her career, and the kinds of organizations and positions that are a good "fit" for him/her. The synthesis of information one has collected thus far will require self-reflection. d. Networking: It is an important aspect of the modern job market. ... lso know the training, skills, and competencies required for his/her career, and the kinds of organizations and positions that are a good "fit" for him/her. The synthesis of information one has collected thus far will require self-reflection. d. Networking: It is an important aspect of the modern job market. Developing, expanding and maintaining this network is a critical career development skill. It helps in remaining abreast of the current and changing environment as well as in maintaining contacts with the right persons at the right time. e. Job search skills: Apart from networking, some other important job searching skills are essential. These are resume, CV, cover letter writing, presentation, interviews and job negotiation skills. These skills enable us to properly project our strong points to the prospective employers and in getting the best possible deals. f. Career management: Managing a career is a life long process. With the job market constantly changing, we need to continuously reassess our professional development vis--vis market requirement and make up the shortcomings by following a 'learn while you earn ' approach. According to Robert H. Rouda, and Mitchell E. Kusy, Jr (Career development, personal career management and planning, Tappi journal, 1995-96), "There is an increasing need for individuals to take charge of the development of their own learning and careers for a variety of reasons: There is increasing rate of change of our organizations and in the knowledge and skills we need to perform our jobs. Career ladders are rapidly shrinking or disappearing as reorganizations lead to flatter structures. There is an ever-increasing need for us to keep learning to keep up with the rapid growth in knowledge and the rate of change of our workplace

Homeland Security Department Plays Very Significant Role in Ensuring Research Paper

Homeland Security Department Plays Very Significant Role in Ensuring Security of the US - Research Paper Example The CIA (Central Intelligence Agency) is a federal intelligence agency heavily involved in homeland security since its establishment in the year 1947. The agency is involved in providing security intelligence on a national scale to USA’s senior policy makers and implementers. The agency’s director is nominated by the President on the consent and advice of the state senate. The appointed director oversees the agency’s budget, personnel and operations. At present, the number of people working in CIA cannot be disclosed publicly either is its budget. The agency’s budget and the number of employees are known and scrutinized only by the Budget management office and the Senate Intelligence committee. The agency has a number of responsibilities in the homeland security setup: Its most basic mission is to gather, analyse, conduct evaluation, and disseminate intelligence deemed foreign with the aim of assisting the country’s President and high-level policy-m akers in the government in formulating strategic decisions that are related to the overall security of the country (Gurr et al, 2009). This complex process integrates a number of steps. Identification of a national security problem, the collection of information, assessing present and perceived future situations based on the collected information, are definitely some of these steps (Douglas and Olshaker, 1999). The agency analysts only report the collected information and are not in any way mandated to make any policy recommendations (Sauter & Carafano, 2005). Making policy recommendations is left to other related agencies such as the Defense Department and the State Department. The CIA is also not involved in law enforcement that is done by the FBI (Federal Bureau of Investigations) (Douglas and Olshaker, 1999). The agency can also be engaged in actions deemed covert based on the President’s orders in line with the applicable law(s). CIA’s role in Homeland security is widely important. Its association  with Homeland Security is generally based on the agency’s four components/departments that work together in the processes of collecting information, analyzing the collected information, and disseminating it to senior officials in government  

How a bill becomes a law Assignment Example | Topics and Well Written Essays - 500 words

How a bill becomes a law - Assignment Example Injuries exhibited by schoolchildren leave all stakeholders dumb folded and this is of utmost concern even to me who is a nurse. Consequently, there is a need to develop a protection mechanism for the children, which will involve proposition an idea that focus on enacting a bill into a law to ensure safety of the children in school buses. The idea that entails proposition of the bill may come from representatives or from the citizens. From this case, the idea to provide safety measures to children driving on schools bus comes from me as an ordinary citizen and a nurse. From my observation, there is an increase in the number of accidents causing injuries to children driving on front row of the school bus (Black, 2012). The number of children brought to the emergency room with fractures and other injuries is alarming thereby, this call for the need to provide protection mechanism to the children (Mehta& Lou, 2013). Children sitting at the front row are vulnerable to injuries when the bus makes a sudden braking as the bus lacks safety belts on the front rows (Macias, 2011). After proposition of the idea, the cit izen can then discuss it with their representative. After that, the representative seeks support from the fellow colleagues by discussing the bill further with them as well. As a nurse, I had an encounter with children rushed into the hospital, emergency room section, with sustained injuries because of a car having made a wrong turn in front of the bus, whereby the bus driver braked suddenly. This breaking was the cause of the many injuries like broken limbs and head lacerations that children sustained. There have been similar bills before that proposed the need to have seatbelts in school buses. For instance, the year 2007 saw the enactment of a legislation advocating for children to have seat belts in school buses. This was following a tragic occurrence whereby

Achieving the NAEYC Standards Essay Example | Topics and Well Written Essays - 1500 words

Achieving the NAEYC Standards - Essay Example I met this standard. I got to understand what young children are like; understood what influences their development; and used this understanding to create great environments where all children can thrive. During my internship, I took part in various voluntary activities whereby I engaged personally with individual children. For instance, in the first day I hold a child who is five months, and he was crying; I sat with him and played with him by using different toys, and I used a toy to teach him the colors (red, green, yellow, and blue.) The first couple of weeks was very informative and built block throughout the entire internship; I observed a lot. It is important for any professional teacher to get to know and develop an understanding of children in their classroom. These observations helped me get a deeper view of the thinking and reasoning skills these children possessed. Hence, it gave me an easier time creating any game that would point them in the right direction such as I ma de a traffic light which helped them to understand what they saw every day on the street when they came to the school. I put it in the outdoor play and, I explained that red means stop, yellow means slow down, and green means go. Then, they pretended that they were the policemen who controlled the traffic. They were very active and happy, and they loved it. Thus, through the sensitive nature the simple it was to meet their learning needs and develop a productive and comfy environment for teaching and learning.

Oil Market Essay Example | Topics and Well Written Essays - 1000 words

Oil Market - Essay Example In case the price of oil went down, then the price of such commodities were also stable, and if the price of this commodities went down, then these products also follows such occurrences. If we are to analyze this, one might ask, what is with oil that it has the power to control different scenario On the second thought, analysts particularly economists suggests that it is not only the oil that can have such a trend, but almost every product that is available to the market. This kind of occurrences is dictated by the demand of the customers and the availability of the product. In this case, the law if supply and demand comes into picture. Therefore, what is the law of supply and demand Before analyzing such a law let us first scrutinize the meaning of demand and supply with regards to economics perspective. The Columbia encyclopaedia (2005) described supply and demand as, 'Supply refers to the varying amounts of a good that producers will supply at different prices; in general, and a higher price yields a greater supply. Demand refers to the quantity of a good that is demanded by consumers at any given price. According to the law of demand, demand decreases as the price rises.' Upon analyzing this premise we can now have a clearer picture of what supply and demand has something to do with the oil market. It is now clear that oil will be regarded as the supply and the wanting of the consumers to get the oil to compensate their needs is the demand. Upon looking into this scenario, one might conclude that the oil as a commodity has the power to dictate its price regarding to the demand of world market. As stated on the first page that almost every human activities on earth needs the consumption of oil, therefore, it would be safe to conclude that there is a huge amount of demand for oil. From cooking meals, generating electricity and running automobiles, this kind of activities consumes oil. If we are to base such things with the aforementioned premises, the price of oils would tend to go up and it is due to the law of demand. The law of demand is defined as " a microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer demand for the good or service will decrease and vice versa (answers.com 2006)." In this regard, the flow of the prices of oil would tend to go up if we are to base this phenomenon to the worldwide demand of oil. All over the world, oil is a necessity in life. On the second thought, one might ask that why it is that oil can dictate the flow of economics of some countries in the world Why is it expensive than other necessities The answer would be, it is because of the availability of the product. If we are to compare oil's prices in the majority of Middle East countries where oil is abundant against distant countries such as the Philippines where there is a minimal source of the said product, there is a huge amount of difference with regards to the amount of oil. In countries such as Saudi Arabia, UAE, Kuwait and the likes, oil prices ranges from $20-$30 centavos per liter to judge against $1.2 per liter. This is due to the following reasons: 1) the fact that oil production is limited, then the priorities of the distribution of oil would be in the countries were it was extracted and therefore, counties

Public Perception of Female Offenders Essay Example | Topics and Well Written Essays - 5250 words

Public Perception of Female Offenders - Essay Example It tries to focus on the differences of opinion amongst male and female respondents. They are a very small majority, only 14% of the total convicted and most of them are in the prison for a very short term. Usually their offences are trivial; but this does not mean that there are no serious offenders. Sometimes imprisonment begins as early as at 16. Roughly almost half of the accused women get convicted eventually. There had been a steady increase in the numbers of female offenders in Scotland in recent years thought compared to the raise in overall numbers, the situation is improving. There had been unfortunate incidents like suicide plaguing the prisons for sometime now. The suicide in 1997, of a convicted female prisoner in HM Institution Cornton Vale, seventh of its kind, focussed the public mind slightly more on the plight of female prisoners. The recent deaths, all by hanging are given below: This is apart from incidents of unsuccessful self-harming which would have been fatal, but for the quick prison staff intervention. Many studies have emerged pointing out the importance of understanding social, personal, psychological backgrounds, range and availability of pre and post-sentence community disposals, further help and support, appropriate custodial arrangements and the improvement on all these measures. Women who offend have some kind of unfortunate background and mostly have a cause too. No doubt, women who commit heinous crimes cannot be permitted to take into streets and have to be convicted. But most of the offenders would have committed petty crimes and imprisoning them will have disastrous effects on their families, children and dependents. They could be mothers, less educated school dropouts without work beyond home. They could be facing accommodation problems and might have been victims of some kind of abuse. Also they could be drug addicts, binge drinkers, pro stitutes or going through psychological distress. Usually they come from unsupportive and chaotic households. It is important to know more about this unfortunate segment of the society and compare the research with real statistics. It is important that Scottish executive claims that the number of female offenders has dropped in recent years. http://www.scotland.gov.uk/library3/law/wosw-09.asp METHODS AND DESIGN This report is from the male and female perspective and apart from this, also answers three important questions. It presents the necessary charts in support of the research done. The target group number is 76 and research was conducted by six researchers with the aid of appropriate questionnaire, especially for the opinion difference between the genders. It is a cross-sectional survey design with the questionnaire support as primary method of

Germany and the German Assignment Example | Topics and Well Written Essays - 250 words

Germany and the German - Assignment Example Honestly, the film was a sorry reminder of a heinous event that all Germans and the rest of world wanted to forget. The Memorial to the Murdered Jews of Europe could not have been magnified through Eisenman’s architectural work as it seemed to emphasize the magnitude of death that defies rational and logical reasoning. People have already felt pain and anguish just to be reminded of the genocide that occurred during those times, especially the relatives of the victims. To be reminded time and again is creating a numbing experience which could have created callousness and indifference to the present generation. It is not to say that everyone has forgotten the incident. It is just to express that at times, those who were directly hurt and affected by the crimes would like to move on with the lives, remembering the happy times instead of the gruesome, painful events that cannot be retracted or changed by any form of monumental

Health Care Communication Methods Essay Example for Free

Health Care Communication Methods Essay Every day in the health care field, professional have to choose the most effective communication method when communicating to other professionals, patients, patient families, and the general public. Different circumstances have very specific methods of communication that need to be utilized for communication to be effective. Furthermore, in the health care field the regulations of HIPAA have to be considered to ensure that certain information is being protected as well as identity of people pertaining to the health scenarios. Further will be discussed the methods of communicating in the health care field, the advantages and disadvantages of using traditional, electronic, and social media for health care communicating, and the effects of HIPAA and other regulations on the use of media in the health care field of communicating. Communication coordinators of any health care field have to decide often which methods of communication he or she would have to utilize and the rules and regulations that govern those methods. In one scenario, a communication coordinator that works for a national drug manufacturer has received report that there has been a report of significant negative side effects caused by one of the medications that is used by a large population of people and one including a well-known public figure. News reports having been reporting that of the possible individuals who have been taking this particular drug is effected by the side effects. The communication coordinator has to decide how to address the news reports and the general public about this situation. There are many different ways to communicate with the general public regarding the scenario described. As mentioned before the communication coordinator has to reach out to the general public regarding a medication that was distributed by a national drug manufacturer company that lead to significant side effects. Some of the different methods of communication using media are campaigns, medical journals, news reports, blogs, and other social medias. For the specific scenarios described previously it would be best to use the ampaign method. A campaign would be used to increase awareness, create a better understanding, modify attitude, and modify behavior (Health Industry Communication, Ch. 5). This method may be used when reaching out to a significant sized population. â€Å"The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives† (Cheesebro, T. , O’Co nnor, L. , Rios, F. , 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media. Traditional communication methods are the most common methods of communicating. This includes newspaper, journals, magazines, television, radio, and etc. While this might be considered one of the most effective methods compared to electronic and social media, there are disadvantages as well as advantages of traditional communication. One advantages of using traditional communication methods is this can reach a larger population which would then decrease the time it takes to reach the population by some other methods of communication. Another advantage of using traditional communication method is a larger part of the population uses this as resources to gain information for different point of interests. One disadvantage of using traditional communication methods is that it can be costly compared to some other communication methods. â€Å"Traditional medias have a high effect in creating awareness and influencing the attitude of the audience† (Tiwari, Singh, Tiwari, 2003, p. 2). Electronic communication method also can be an effective way to communicate to the general public. Electronic communication includes email, phone calls, text messaging, video calling, and etc. Although not every method of electronic communication would be considered effective for scenario previously described, some such as email would assist with retrieving audience attention. Just like any other communication method, electronic communication method also has its advantages and disadvantages. An advantage of electronic communication method is it creates direct communication methods to the intended audiences which can begin to change audience attitude towards a circumstance before any other communication tactic takes into effect. One disadvantage of using electronic communication is there is a large section of the population that does not have access to electronics such as computers and internet. This population does not also have access to email and may not have easy access to a phone. Those people would then be more difficult to reach out to (Tiwari, Singh, Tiwari, 2003). Another disadvantage may be the low literacy and language barrier of the population. Social media communication method is another way to communicate to the general public under different circumstances. Social media communication includes social sites such as Facebook, Twitter, online video sharing, podcasts, blogs, and etc. Although this may be an effective way to communicate to the public, there are advantages and disadvantages that come with social media communication. According to CDC (2011), In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward. Using social media tools has become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages† (4). This also has an advantage because it reaches a larger population at a faster rate and costs less than some other methods of media communication. A disadvantage of using social media method in communication is the credibility of the resources may be still questioned by a large portion of the population. Another disadvantage of using social media communication is it may not reach all of the population to whom the topic is regarding. HIPAA plays a significant role in media communications. The essential functions of HIPAA regulations protect the privacy rights of patients and its users. When communicating health information, all health providers and any participants of health communication must ensure that the facts they wish to release are authorized and as accurate as possible (Nhanet, 2012). Any information released about any patients must be authorized by patients through written authorization and must follow federal and state guidelines. HIPAA prohibits any person communicating about health to public to disclose any information about patients even if it is general speaking of the patient. According to Hader and Brown (2010) â€Å"Healthcare providers using social media must remain mindful of professional boundaries and their patients privacy rights† (p. 1). In conclusion, communicating through different media methods can be a useful source to communicate effectively to the public. Some methods are better than other, however all methods have different advantages when communicating to the public. There are also many disadvantages that are to be considered when implementing each method. There are also HIPAA regulations that have to be followed when communicating about patients or to patients regarding any facts and issues. The media is a way to communicate to a significant sized population when HIPAA laws are followed.

Literature Review on Big Data Concept

Literature Review on Big Data Concept Quiz-3: Summarize the article in one paragraph. In this paragraph author try to explain about the big data concept and data mining like the characteristics of the big data, demonstrate and examples of big data. This article giving the information about a HACE theorem and it characteristic features, process model of the big data, and also data mining perspective of the big data. How the large volume of data, complexity difficulties of the massive volumes of data storage and analyze, challenging issues in the data driven models. And also introduction about the Dr. Yan MO and his Nobel Prize in Literature demonstrate the big data big data applications with few examples, finally key challenges in the big data mining. What 5 lessons did you learn from reading this article? About the big data and data mining: Big data is nothing but large volume or massive volumes of data stored in a specific data bases by using some techniques and tools. This data mining is with is a quick improvement process of various networking systems, and data storage, large data collecting capability. Big data is fast and rapidly growing massive data storage technology in all various health care domains as well as in engineering domains. Introduction about Dr. Yan MO: Dr. Yan MO is a good Literature; he won Nobel Prize in 2012 in Literature. Searching on Google with Yan MO Nobel Prize you can get lot of information about it. HACE theorem: HACE theorem about giant elephant and blind men theorem is a good concept for understanding the data mining and the big data process. Characteristic of big data: The main characteristic of big data is collection of large volume of data from various and multi languages with composed of parts of different kinds of information it includes information is audio, video and textual types of data. Huge volume of data with secure  Ãƒâ€šÃ‚   For major Big Data related applications, for example, Google, Flicker, Face book, and Wal-Mart, a massive number of server ranches are conveyed everywhere throughout the world to   continuous services and immediate   responses for local markets. Key challenges of big data mining: challenges like to perform and maintaining big data by gathering information in a digital form, various organizations take their improvement to another level and create three tier big data mining platform for maintaining the massive data. Three tiers structured like Tier-1: low level data accessing and system computing, Tier-2: Concentrates on the high level semantics information and applications. Tier-3: Data mining algorithms. What are the concerns of Big Data? The main concern of big data is large volume of massive data, subsequently the quantity of large archives of Big Data has been expanded with near increment of related security concerns, privacy concerns, and somebody can target the data and try to hack the data. Notwithstanding the high estimation of Big Data target, securing Big Data has its own exceptional difficulties which are not on a very basic level deferent from those connected with traditional information. A few people think that concealing their identity alone without hiding their location would not appropriately address privacy concerns. Governance: Big data is rich with individual personal data and confidential organizations information, and data governance is required to ensure that data is secured. Why was this article written? This article main aim is to explain the concept of big data with data mining with few examples, big data characteristics, HACE theorem, how handle and maintain huge heterogeneous data uses in health care domains as well as in engineering domains with different organizations. A big data processing system framework it includes mining complex and dynamic data, local learning and model fusion, mining from spares, uncertain and incomplete data. Explain about research initiative and some projects to investigate for the big data management.  Ãƒâ€šÃ‚   These projects try to create strategies, calculations, frameworks, and research foundations which permit us to bring the large volume of data down to a human reasonable and interpretable scale Give Big Data characteristics using the HACE Theorem? In this HACE theorem author try explains the concept of big data mining and data collecting gather the data from various sources and finally stored in a one large volume data base. This theorem mainly explains about the two types of data structured and unstructured data. Actually big data starts with the massive volume Heterogeneous, Autonomous source with distributed and seeks to maintain or explore Complex and Evolving relationship among the data. Sources of big data are log data, social media, transactions, events, images, audios, videos and emails. (Deepak S. Tamhane, January 2015) What are the most fundamental challenges of Big Data mining? The main fundamental challenges of big data are to investigate large volume of massive data and extract useful information for future activities. In Big data have different layers in every layer will give the technology required to reduce different challenges every one of these layers give the complete solution. Data Secure and Privacy: This has various implementations and it concerns people and organizations too. People have the privilege, as indicated by Universal Telecommunications Union, to control the data that might be revealed with respect to them. Sharing the large volume of data is most important characteristic feature in the development process. And few challenges those are data acquisition, and recording, voluble information extraction and cleaning, data aggregation and integration, integrating data base system and analytics tools, and interpretation like wrong modeling, application bugs. Volume: Large volume of information being put away is significantly expanding each and every moment, massive of information put away everywhere throughout the websites. How is the Blind Men and Giant Elephant explain Big Data Mining? These characteristic make it an extraordinary challenge for discovering voluble information from the Big Data. In a local sense, we can estimate that various visually blind men are attempting to survey a giant elephant, which will be the Big Data in this specific circumstance. So every blind man can measure and estimates the particular region a part of information they collected during this process, because each person limited to his local region. In this concept every person feels like a hose, wall, tree and rope so exploring the big data in this situation is equal to aggregating heterogeneous data from various sources to draw the exact picture of elephant so collecting the data from various sources and various types of data, various languages of data. (Chun-Wei Tsai, 1 October, 2015) Chun-Wei Tsai, C.-F. L.-C. (1 October, 2015). SpringerOpen . Journal of Big Data . Deepak S. Tamhane, S. N. ( January 2015). BIG DATA ANALYSIS USING HACE THEOREM. International Journal of Advanced Research in Computer Engineering Technology (IJARCET) .

Evaluate Student Satisfaction With Different Course Modules Nursing Essay

Evaluate Student Satisfaction With Different Course Modules Nursing Essay To define the drivers of student opinions and satisfaction, one needs to initially understand the role of student in an educational setting in terms of academic life. Educational institutions worldwide use the form of satisfaction questionnaires to investigate student views, therefore this is the student satisfaction measurement conducted for masters programme (MSc International Business Management) to develop the programme and to improve the student satisfaction levels. According to Kotler, the rapid development in education industry, significant increases in colleges and universities and demographic shift in the population may force the universities to think about the role of student satisfaction for their strategic improvement and survival in the competitive education industry (Kotler Fox, 1995). According to (Crawford,1991) in UK Higher Education (HE) institutions students were considered to be primary customers of a university even before they were liable for payment of fees as direct recipients to service provided by a one year masters degree programme made up of number of modules at each level. So it confirms the status of students as customers and there is scope in this evaluation to include students experiences rather than limiting it only to assessment of quality of teaching and learning (Aldridge Rowley, 1998) According to statistics which indicates that more than 40 % of all entrants leave higher education without earning a degree, 75% of the students drop out in first two years of college and more recent 46.2% of freshmen do not graduate from college (Kara DE shields, 2004) So based on statistics we can see how important for university administrators and researchers to focus their attentions on service quality which gives rise to student satisfaction for better chance to compete Satisfying the students to retain them is important for educational universities. It might be argued that dissatisfied students may slash back on number of courses or drop out of university completely. The main aim of the study is to critically analyse the student satisfaction levels and quality dimensions in assessing the MSc International Business Management (IBM) programme. 1.1 Background of the Industry: Liverpool John Moores University have 180 years of experiences in delivering high quality superior educational services and have 24,000 students plus 4500 oversees students of which 4100 are pursuing their post graduation education. Since the majority of the student are pursuing their under graduate education and only 17% student are post graduate or masters education there is a chance that post graduate student may be left dissatisfied. To measure the satisfaction level there is a need of undertaking a research it offers full range of post graduate and under graduate programs, of which MSc International Business Management is one which is recently launched in the year 2009 so total eight students were enrolled in the first batch September intake. It is a post graduate program to provide theoretical and practical perspective on International Business Management issues, to enhance students potential with in todays dynamic behavior environment. This program has been designed to develop , achieve aims and objectives by integrating skills and academic knowledge with case studies taken from real world situation it has a range of assessment methods selected to be appropriate to what is being taught, and designed as far as possible to reflect the real-world tasks. These include written reports, individual reflection, class tests, group presentations, and dissertation. The analytical nature of the programme, particularly at the Research project stage, will require students to investigate a business or management problem that require independent research and the synthesis of acquired knowledge and data to address the problem (www.ljmu.ac.uk). The main intention is to critically appraise the student satisfaction levels, service quality and the development of the programme. 1.2 Problem Statement: As IBM is newly introduced programme in LJMU the student expectations are not up to level of satisfaction due to lack of in sufficient students enrolled in this programme and the tuition fees is also high and the time tables arranged were not up to satisfaction due to work life balance with studies and students part time jobs author want to critically analyze the student satisfaction quality levels in new course. 1.3 Research Aim: The main aim of the research is to critically appraise student satisfaction levels in MSc International Business Management (IBM), service quality measurement and to develop the programme at Liverpool John Moores University (LJMU). 1.4 Research Objectives: To investigate and evaluate student satisfaction with course modules of perceived program quality To investigate and evaluate student satisfaction with perceived quality of life with academic facilities and support To investigate the perceived quality of outcomes To propose recommendations to improve student satisfaction levels 2. LITERATURE REVIEW The literature review is a concise step by step guide to conducting a literature search (Ridley, 2008). 2.1 Student Satisfaction: According to (Danielson, 1998) student satisfaction refers to the attraction, pride, or positive feeling that students develop towards the program. But according to Kotler and Clarke (1987) defines satisfaction as a state felt by person who has experience performance that fulfils his or her expectation. According to (Stike, 1984) suggested that level of students positive feeling is associated with students being able to find adequate resources to meet their academic and social interests. But according to previous studies shows that students who report positive academic and social experiences expressed greater satisfaction with overall college experience. Interaction between faculty members and students is also a factor affecting student satisfaction in academic experiences (Tinto, 1993) which implies sufficient and positive faculty student interaction will contribute to overall student satisfaction (Danielson, 1998). The most student satisfaction studies focuses on perspective of customer oriented, researchers facing the problem of creating standard definition for student satisfaction which provides a basic need of theory to be selected and modified so that it can explain the meaning of student satisfaction. Even though there is a high risk involved in marketing place of higher education, there is a new moral prerogative that students have become customers as fees payers (Tuition Fees) which has a reasonable demand that their views be heard and acted upon (William,2002). 2.2 Service Quality in Higher Education: Quality may be defined as idea that quality has to be judged on assessment of user or consumer of the service. The focus on quality in services in this research is a broad aspect particularly service in higher education as it plays a key role in improving its services throughout the globe were urged to operate more commercially, quality been identified as core ingredient to success. Owlia Aspinwall (1996) pointed out that in order to measure quality, characteristics of quality need to be identified first. Whereas Cheng Tam (1997) emphasizes importance of defining characteristics of quality for measurement of education process. Zhao (2003) proposed the quality of a university online education to be evaluated from stand point of its course effectiveness, academic satisfaction and student satisfaction. But Devinder and Datta (2003) argue that organizations which want to deliver quality program and services to students must be concerned with every aspect of student experiences and support on campus. Quality in education not only includes lecturers, note taking and guidance but also includes student experience while interacting with various non academic personal components in university. Jones Suh (2000) concludes that transaction specific satisfaction influences overall satisfaction, repurchase retention. In fact students also found to place great importance degree acceptance and university reputation in selection of university and the course program (Chun, 2005). By taking different views into consideration the definition and dimensions of quality, researchers vary in measurement standards as they measure service quality used customer satisfaction as indicator for quality. 2.3 Conceptual Service Quality Models in Higher Education: From the past decades various service quality models were used and practised to cover the aspects of conventional services to latest web services, so total 19 service models were used so as quality management of higher education was handled differently from manufacturing industries. Popular service quality models were practised by business world. E.g: TQM has been applied to schools and universities in U.K and U.S.A According to (Chua, 2004) a model called SERVQUAL was used to measure the quality in education which is a well known fact that service quality is influenced by attitude and behaviour of a service customer. There are three methods available to measure the service quality in education First method adapts the SERVQUAL instrument second uses methods for assessing the quality of teaching and learning and the third method for assessing quality of the total experience. SERVQUAL is the well know tool to measure the satisfaction and the perception on the service quality. But according to (Jabnoun Al-saad, 2004) SERVQUAL is based on 5 quality dimensions which includes Tangibles, Reliability, Responsiveness, Assurance and Empathy. So it is best used for 5 point Likert scale to measure the student satisfaction and improve their satisfaction levels and development of the program. 3. METHODOLOGY According to (Kumar, 2005) methodology refers to the theoretical analysis of the methods appropriate to the area of investigation. The research is beneficial in two ways that is to maintain the whole research controlled, unbiased and straight forward and secondly to ensure that the audience conviction will be that the script is accurate and convincing. Research is seeking through methodological processes that adds to ones own body of knowledge and to that of others, by discovery of nontrivial facts and insight (Sharp, Peters and Howard, 2002) and have different layers and acknowledged as Research Process Onion and it is illustrated in Appendix (4), which consists of research philosophy, research approach, In order to improve the quality of the research (Saunders, Adrian Thornhill, 2003) explain that the research processes research strategies, time horizons and finally data collection methods 3.1 Research Approach: A research hypothesis refers to a pattern or a model for research. It involves the philosophy of research, practices of research, preferences of practices and beliefs and identification of research questions (Denscombe, 2010). According to (Leedy Ormrod, 2001) methodology is just an operating frame work within which the facts are placed so that they can be accurately measured, observed and interpreted, thereby find a solution. It is something that people undertake in order to find out new things in a systematic way, thereby increasing their knowledge. The research must be developed in such a way that it is able to make out and get all the key information which will help finding result for the research conducted. To be able to ascertain the aims of the research, it was envisaged mixed methods research design. According to Creswell Plano Clark (2007) mixed method research design is a procedure for collecting, analyzing and mixing both qualitative and quantitative research methods in a single study to understand the research problem. By assessing both outcomes of qualitative and quantitative process we can develop a complex picture of social phenomenon (Greene Caracelli, 1997). The researcher uses Triangulation mixed methods design (Jick, 1979) in order to gathers both qualitative and quantitative data, analyzes both datasets separately, compares the results from the analysis of both datasets, and makes an interpretation as to whether the results support or contradict each other. Qualitative approaches to data collection, analysis and report writing differ from then traditional, quantitative approaches. Use of purposeful sampling, collection of open ended data, analysis of text or pictures, representation of information in figures and tables, and personal interpretation of the findings all inform qualitative procedures (Creswell, Research Design, 2003) Qualitative research lacks internal validity; qualitative analysis is not designed with an end goal of generalising to large group of population of people, times and settings (Charles Robert, 2009). Whereas the process involved in Quantitative methods are of collecting, analyzing, interpreting and writing the results of study. Specific methods exist in both survey and experimental research that relate to the sample and population, specifying the strategy of inquiry, collecting and analysing data, presenting the results, making an interpretation, and writing the research in a manner consistent with a survey or experimental study(Charles Robert, 2009). According to Hammersely and Martyn (1989) qualitative data analysis should not be viewed as a distinct stage in research but then it continues throughout the research from problem formulation to final writing up. The data that is being analyzed should not only be made of primary data collected from field work but also the relevant secondary data should be taken into account. This meaning is true for any analysis either qualitative or quantitative. The data analysis consists of three elements data reduction, displaying the data and drawing the conclusion and these are the same for any research (Miles and Huberman, 1994). For finding meaningful data in the gathered information surely the process of analyzation must include interpretation but not just techniques. Although there are similarities between different types of analysis it should be recognized that the selection of the analyzation technique depends on the type of research being done. 3.1.1 Data Collection: As (Morse Richards, 2002) point out, the volume of data that qualitative researchers must manager is enormous. Researchers tell stories of drowning in data of stacking piles of data in their basements, or of not being able to use their dining room table for several months while the process of analysis in ongoing. The clear explained in a detail way please refer Appendix (5). 4. METHODS The following methods and procedures will be used to collect data for Quantitative Analysis Qualitative Analysis 4.1 Quantitative Analysis: 4.1.1 Questionnaire Survey: 4.1.2 Questionnaire Design: Questionnaire provides a more structured approach to gathering data for quantitative analysis. It is a series of written question for which the respondent provides answers. A well defined questionnaire motivation the respondent to provide complete and accurate information (Sharp, Peters Howard, 2002). The survey questionnaire should not be viewed as a standalone tool. Along with questionnaire there is field work rewards for the respondents and communication aids, all of which are important components of the questionnaire process. The strength of closed questions is that they are quick to complete and analysis; the weakness is that the data obtained may be very superficial. Open questions allow the possibility of asking deeper questions and obtaining unanticipated perspective on an issue, but the corresponding weakness is that completion and analysis can be difficult and time consuming (Smith, Thorpe Lowe, 2006) 4.1.3 Sample selection: Sample selection is sub-group of population which is taken to represent the entire population. Most important feature of a sample is it is representative and displaying similar characteristics to the population as a whole they may be totally random or may be stratified to ensure that there are sufficient cases from each category example male/female students, different faculties, levels, modes of study. A purposive sample is the one where the researcher deliberately selects cases which are considered to be representative or relevant (Creswell J.W, 2008) In this instance the target population is that of those students enrolled on the post graduation MSc IBM program at LJMU and the sample population will be selected from this group. Quantitative analysis conducted for students in MSc International Business Management(IBM) by using 5 point Likert scale statements were presented to students they agree or disagree with in them on five point scale from 1 = Strongly Disagree to 5 = Strongly Agree and then total numerical value can be calculated using response. It consists of total 50 questions one through eight were concerned with gathering demographic data. Question 9 to 20 focused on Course content Assessment. Question 21 to 30 focused on Facilities. Question 31 to 40 focused on Lecturer Faculty. Question 41 to 50 focused on Social Activities Student support 4.1.4 Questionnaire Collection: The Questionnaires will be handed out within university to all the MSC IBM students to complete questionnaire. Complete questionnaire will be collected and then all information from questionnaires is imported and coded in to SPSS. Since the time scale is involved we will design the survey is survey monkey and also send the web page link via email. Statistical package for analysis and hypothesis were tested using analysis of variance that is ANOVA which is used to uncover the effects of independent variables on an interval dependent variable. This procedure employs the statistic (F) to test the statistical significance of the differences among the obtained means of two or more random samples from the given population where statistic (F) is a ratio, which if sufficiently larger than 1, indicates that the observed differences among the obtained means are statistically significant. It is important to note here, however the samples were not random, which reduces the generalization of our results. 4.2 Qualitative Analysis: Qualitative analysis was conducted on group of four students in MSc International Business Management (IBM) at LJMU based on Sample selection, Interviews, Interview preparation and setting and analyzing the interview. 4.2.1 Sample Selection: This piece of research will be carried by interviewing the students of MSc IBM group management. Total there were 25 students enrolled for this program out of 25 a group of four students were selected for interview process. Prior to the interview the organization permissions will be sorted and their ethical considerations will be abided and held confidential in the course of research. 4.2.2 Interviews: The author will carry out an interview with group of four students will be interviewed and data will be collected regarding the factors what they feel that are responsible for organization success and so on. The researcher will carry on a semi-structured interview where the researcher has a list of questions or fairly specific topics to be covered. Questions may not follow on the way outlined on the schedule. Questions that are not included on the list may be asked as they pick on things said by the interviewers. 4.2.3 Interview Preparation and Setting: As individual will design the questions as per the literature review because as he is the student representative for MSc IBM program in order to identify the appropriate questions. Prior to the interview pilot interviews will be done. The questions will be reviewed by experienced people as what is straight forward to you as the investigator may be baffling to another person not fully in the picture. Sometimes you are too close to something and others can be more objective (Wragg.E.C, 1978). The Interviewer will inform the participants before the date of interview and requests them to arrange a comfortable location for the interview. The interview will be a one-to-one interview. The answers will be recorded in a camcorder borrowed from the university. 4.2.4 Analyzing the Interview: All the interviewed information will be loaded into the computer and saved in RTF so that it can be loaded into the (QSRNvivo) where it can be analyzed. Then the necessary nodes will be developed by the individual and formulated to generate the necessary themes. 4.3 Instrument Reliability and Validity: A goal of good research is to have measures that are reliable several factors can result in unreliable data. To determine the form of reliability, the researcher test at two different times to same participants at a sufficient time interval. Validity means that the individuals scores from an instrument which enables the researcher to draw attention about conclusion. In quantitative analysis the questionnaire was designed by using survey monkey software tool through web services. Questions added to the survey were directly derived from existing literature pertaining to student satisfaction and course program evaluation because this survey was designed significantly to adapt the technology used in web based courses, the researcher performed a reliability analysis after data collection phase. The researcher will use an interval scale of a parametric test and he shall code words in numbers and further the program will examine the information and it will generate complex statistical resul ts in a reliable way. Utilising a t-test analysis for the questionnaires, an evaluation of means (gender and age) will be done. A value of p The data was examined according to statistical assumptions by using Statistical Package for the Social Sciences (SPSS) software. In order to examine linearity, several bivariate scatter plots were generated and examined which reveals abnormalities between variables due to instrument being a Likert scale. The Pearson correlative coefficient was examined to correlation matrix in order to determine multi co linearity. In order to this pilot studies were performed in order to establish reliability and validity of the instrument. A confirmatory factor analysis was performed to subtract factors relevant to student satisfaction to examine construct validity of satisfaction survey which includes Demographic data, Course content Assessment, Facilities, Lecturer Faculty, Social activities student support 5. RESEARCH SUITABILITY The researcher has software background from Computer Science Engineering and is currently pursuing his Masters in MSc International Business Management (IBM) at Liverpool john Moores university. Since author is doing research on the same university where he is studying and he is the student representative for that program with his experience as a student he is well known about students opinions and suggestions, so it makes him easier to collect all the required information and in taking interviews and having questionnaire with students .Author have knowledge in research as he done coursework as a part of study where he collected some statistical data .Author also feels that SUPERVISOR is the key resource to the success of research he wants to take guidelines of supervisor and keep in contact with supervisor physically or via mails. Through the self experiences of author by all his observations about student satisfaction and quality of studies in LJMU he feels that definitely this is an interesting area. 6. TIME SCALE AND PROJECT MANAGEMENT A draft of the project plan is showed in the appendix. The time taken by the research will be determined by the cross sectional time horizon i.e., the research will be based on the information gathered in a short period from group of students in LJMU. Coming to the resources required, all the travelling expenses will be beared by the researcher himself and the survey and questionnaire is carried out in university from group of people. The time line of the project starts on the 15th of June 2010 and goes through the various steps involved such as the literature review, the quantitative and qualitative research involving interviews, the collection and analysis of the data regarding the cases studied, report preparation, meeting with the supervisor and finally leading to the submission which has been set tentatively to the first week of December. The time factor is going to be the most important and decisive factor determining the execution of the dissertation 7. ETHICAL ISSUES Please refer appendix (1). 8. RESEARCH ORGINALITY There are very limited amount of researches available in this topic with concept of student satisfaction and development of the MSc International Business Management (IBM) program at LJMU University, researcher being a student representative research has a potential opportunity to provide a new view in student satisfaction which examines different dimensions in the Service Quality, satisfaction levels. More over this research used both qualitative and quantitative approaches. Researcher feels that this research can provide the problems in MSc International Management program, satisfaction levels and the development of the program. 9. PROTOCOL Please refer appendix (2). 10. Bibliography